RevolutionEHR
Customer Marketing Manager (Hybrid in San Diego)
Job Location
Job Description
Pay: $60,150.00 - $82,000.00 / year
Employment type: Full-Time
Job Description Who We Are
With a legacy spanning 20 years, IPS is the market leader in practice management software for chiropractic, optometry, and therapy practices across the United States. We stay ahead of the pack by constantly innovating, growing, and developing new products and services that serve the health and wellness profession. Our vision – to be the most loved, most essential software and service provider for every practice – is not just words. They reflect who we are as a company, and who we are as people.
Marketing Department Overview
The Marketing department serves as a primary growth engine for all of IPS' business verticals. We are the fuel that drives customer acquisition, conversion, and retention through increasing brand awareness, promoting IPS' products and services, and engaging our customer base. We are the face and voice that represents IPS and its brands. We care as much about our team as we do about our products. If you are looking for a role on a team that is the voice of IPS and has the mentality of a start-up with the resources of a legacy brand, then the Marketing department is right for you.
Your Career Opportunity
We are seeking an experienced Customer Marketing Manager. The successful candidate will be an integral part of the Marketing Team and play a critical role in helping to support the growth of the organization through customer engagement, reputation management, and retention marketing that will capture the hearts, minds, and loyalty of our customers.
Your Areas of Accountability
Reputation Management:
Monitor and positively impact the reputation of IPS’ companies on primary social media platforms.
Drive online review acquisition program involving both internal staff and external sources and tactics to ensure consistent acquisition of positive customer reviews.
Customer Engagement:
Provide exemplary customer engagement by responding to customer inquiries and comments on social platforms in a timely manner.
Quickly and knowledgeably field questions and comments about products and services, answer them appropriately, and provide a course of action or solution.
Tactfully respond to customer feedback and reviews on social platforms daily.
Internal Social Liaison:
Monitor, track, and develop reports outlining trends in customer engagement, conversations, and commentary on social media channels for appropriate internal departments and leadership.
Leverage social listening tools to monitor IPS brands and competitors.
Maintain solid relationships with Sales, Product, and Customer Success Teams to pass along leads and provide product or customer service feedback.
Coordinate with Product and Customer Service departments to stay current on any issues that may affect customers’ experience.
Competencies for Success:
Bachelor's or Master's degree in Marketing, Communications, or related discipline.
4 years’ experience in marketing, preferably for a B2B SaaS company.
Experience in engaging customers and prospects in Facebook, Instagram, LinkedIn, Twitter, and YouTube community platforms.
Knowledge of Sprout Social or similar social media or reputation management tools.
Excellent project management skills and experience with executive level exposure.
Strong writing and verbal communication skills.
Knowledge of current marketing trends and techniques in social community management.
Superb time management skills.
At Integrated Practice Solutions, we carefully consider a wide range of compensation factors to determine our offers of employment. This includes internal and external market factors as well as your individual experience and skills. These considerations can cause compensation to vary but we reasonably expect to pay between $60,150-$82,000 for this position.
Integrated Practice Solutions is an Equal Opportunity Employer that values employees with a broad cross-cultural perspective. We strive to create an inclusive environment, empower employees, and embrace diversity. We encourage everyone to respond. All applicants will receive fair and impartial treatment without regard to race, color, religion, sex, national origin, ancestry, citizenship status, age, legally protected physical or mental disability, protected veteran status, status in the U.S. uniformed services, sexual orientation, gender identity or expression, marital status, genetic information or on any other basis which is protected under applicable federal, state, or local law.
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Location: San Diego, CA, US
Posted Date: 11/17/2024
Contact Information
Contact | Human Resources RevolutionEHR |
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