Sales and Marketing Director

Position Overview:
We’re seeking an experienced and dynamic Sales and Marketing Director to join our team at New Orleans School of Cooking, a leader in the New Orleans tourism attractions and events scene. This role is essential to driving revenue and growth through innovative marketing strategies, sales initiatives, and partnerships. The ideal candidate is a hands-on leader with a knack for finding fresh, unconventional ways to reach new audiences, create exciting promotional campaigns, and build strategic partnerships that amplify our presence in the industry.
Key Responsibilities:
Develop and Implement Sales Strategies: Design and execute sales plans that target a diverse range of audiences, including local groups, tourists, and corporate clients. Proactively seek new opportunities to drive attendance, engagement, and sales across all our attractions and events.
Innovative Marketing Campaigns: Lead the development of high-impact marketing campaigns that make use of both traditional and digital channels. Leverage creativity to craft memorable experiences and ensure our brand stands out in a competitive market.
Partnership Development: Identify and foster partnerships with complementary businesses to expand our network, reach new customer segments, and offer unique packages and experiences.
Audience Research and Market Expansion: Dive deep into customer trends, emerging travel patterns, and new demographics. Discover and reach untapped markets and propose tailored offerings that speak to their interests.
Event Promotion and Community Engagement: Act as the face of our company at events, building relationships with local organizations, tourism boards, and community influencers to increase visibility and drive visitor traffic.
Performance Tracking and Reporting: Set measurable goals, track progress, and regularly report on sales and marketing outcomes. Utilize data-driven insights to continually refine and optimize campaigns and initiatives.
Qualifications:
3+ years of experience in sales and marketing, with a demonstrated track record of success (industry-specific experience in tourism is a plus but not required).
Strong strategic mindset with a history of executing innovative campaigns.
Excellent communication skills
Proficiency in digital marketing and social media platforms.
Creative, flexible, and open to experimenting with new ideas.
Familiarity with CRM and sales tools, as well as data analytics software, to drive performance improvements.
What We Offer:
Competitive salary and performance-based incentives
Opportunities for professional growth and development
A vibrant, collaborative work environment focused on making memorable experiences for our guests
Job Type: Full-time
Pay: $85,000.00 - $100,000.00 per year
Benefits:
Cell phone reimbursement
Employee discount
Flexible schedule
Health insurance
Paid time off
Schedule:
Monday to Friday
Weekends as needed
Experience:
Strategic planning: 3 years (Required)
Communication skills: 3 years (Required)
Leadership: 3 years (Required)
Ability to Commute:
New Orleans, LA 70130 (Required)
Ability to Relocate:
New Orleans, LA 70130: Relocate before starting work (Required)
Willingness to travel:
25% (Required)
Work Location: In person

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