Biddable & Paid Social Specialist (Freelance)

Job Title: Biddable & Paid Social Specialist (Freelance)

Rate: £150p/d-£350p/d

Arrangements: 1 day per week

We’re on the hunt for an experienced Paid Ads Specialist to join our in-house team and help us drive cost-efficient sales for our marketplace products. You’ll work alongside a highly skilled team of social media experts to push the boundaries of performance marketing, focusing on strategy, innovation, and optimisation to ensure we hit our sales targets.

Key Responsibilities:

• Campaign Strategy & Cost Management: Develop and execute paid campaigns across Meta, TikTok, and Google Shopping with a laser focus on reducing Customer Acquisition Cost (CAC) while hitting performance targets such as ROAS and CPA.
• Data-Driven Optimisation: Analyse performance data to drive continuous improvements in creative, audience targeting, and bidding strategies to ensure cost efficiency and maximize ROI.
• Google Shopping & Feed Health: Oversee and optimise Google Shopping campaigns, including managing Google Merchant Center and CSS. Collaborate with product teams to ensure feed health and product listings are optimized for maximum performance.
• Advanced Audience Targeting: Leverage data-driven audience segmentation, lookalike audiences, and first-party data to effectively reach and convert high-value segments, driving scalable sales growth.
• Budget & Spend Optimisation: Actively manage and optimize ad spend across channels, reallocating budgets in real-time based on performance to achieve cost and acquisition targets.
• Cross-Functional Collaboration: Work closely with creative and product teams to produce high-performing ad assets and ensure a cohesive approach to customer acquisition that aligns with broader marketing goals.
• Reporting, Insights & Competitive Analysis: Deliver regular performance reports and actionable insights on CAC, ROAS, and cost trends. Stay ahead of competitors and industry trends to ensure strategies remain competitive and cost-effective.

What We’re Looking For:

• Proven experience running paid campaigns on Meta, TikTok, and Google Shopping with a strong focus on driving e-commerce sales and achieving ROAS and CPA targets.
• Strong ability to analyse data, extract insights, and optimize campaigns for performance.

SUMO are an equal opportunities employer. We encourage applications regardless of race, religion, ethnicity, sexual orientation, age, disability or gender. As an employment agency, SUMO are fully committed to providing an inclusive and accessible recruitment process for all (both internally and on behalf of our clients).

*Thank you for your interest in the above vacancy. Please note - due to the high volume of CVs & applications we receive, we can't always get back to everyone, although we do try our best!