Head of Ecommerce

We are looking for a fantastic new Head of Ecommerce to join an empowering and innovative beauty brand, based in W11.

This role involves leading the ecommerce strategy to meet revenue goals, enhancing customer lifetime value, and optimising website performance. Key responsibilities include managing the digital marketing mix, including PPC, social media, and affiliates, while focusing on traffic, revenue, conversion rates, and user experience. As Head of Ecommerce, you will also oversee website functionalities, content strategy, and partner relationships, while guiding the team to execute strategies aligned with the brand’s identity and goals. This is a 12 month maternity cover role.

We’re looking for someone with proven experience in driving online strategy across various digital channels, including paid search, social media, and affiliates. You should demonstrate strong analytical skills, effective team management, and excellent commercial awareness. The ideal candidate is a confident leader who can build relationships, use sound judgement, and drive innovative approaches within the business. Familiarity with Shopify Plus, Klaviyo, and the beauty industry is highly desirable.

To excel in this role, you’ll spend the majority of your time managing paid media strategy and ecommerce metrics analysis. You’ll also contribute creatively to campaigns, collaborate with internal and external teams on content strategies, and develop initiatives that improve performance and customer engagement. As the role evolves, you will be expected to adapt and contribute to the business’s direction, including participating in periodic reviews and strategic planning.