Head of Sales- Events

Head of Sales - B2B Events

Circa £55-60k + Up to double OTE 100k + Package

London/Hybrid (x3 office)

The Head of Delegate Sales has the primary responsibility of meeting individual and team revenue targets, driving the implementation of the set sales strategy, and hiring, developing and retaining Grade A talent. This role is suitable for an enthusiastic, results-focused individual who takes ownership, and is able to successfully follow the sales methodology to drive team performance whilst managing a team of 5 delegate sales professionals.

Team Management and Leadership:

• Attain sales growth by managing the performance of the delegate sales team in line with agreed KPIs, i.e., sales, recruitment, and market expansion targets.
• Monitor career growth and development of the delegate sales team by encouraging internal promotion, mentorship, and coaching of the team members.
• Diagnose core performance challenges through data analytics and provide timely solutions to problems.
• Generate sales whilst displaying to the team how to exceed targets.
• Development of the team through IDPs, coaching and training.
• Monitor activity of the team, conduct staff onboarding to identify training gaps and ensure the team undergoes appropriate training that equips them with relevant skills required to undertake their day-to-day duties.

Implementing the Sales Strategy:

• You are responsible for implementing the sales strategy set month on month.
• Grow delegate sales volume through critically analysing sales performance and preparing periodic sales reports.
• Ensure the route to market is assessed periodically and a new approach is adopted to drive high sales volume and productivity among the sales team.
• Monitor competitor activities to gain a competitive edge, be ahead of the competitors and ensure an increase in the market share.

About you

6+ years’ experience in delegate sales.

At least 2 years’ experience in a leadership position in delegate sales heading up the whole delegate division

Proven to be a self-starter who works well with autonomy and can ask for help without hesitation.

Willing to recognise and own mistakes to reflect, learn, and continually develop as a leader.

Proven experience delivering sales targets through high-performance teams.

Passionate about developing team capability through mentorship and coaching.

Comfortable with ambiguity and experience working in a dynamic, evolving environment.

Skills & Behaviours

· Management & Leadership

· Honesty and integrity

· Self-motivated and perseverance

· Strong work ethic

· Commercial awareness/business acumen

· Negotiation and persuasion