Digital Strategist

Join an award-winning global brand activation partner as their next Digital Media Strategist!

Our client are looking for an experienced media strategist to join there incredible media planning, buying and optimisation team within their agency to work with exciting brands across a multitude of sectors.

KEY RESPONSIBILITIES

• Planning, measuring, and optimising digital and social media campaigns.
• Keep up to date with the latest digital ad formats, digital media ecosystems and ad serving technology developments.
• Provide digital expertise to assist clients and the broader agency strategy team, specialising in analytics, dashboards, and tag management.
• Media and audience research.
• Setting KPI’s and optimise campaign performance.
• Verifying media requirements and delivering assets to media entities, publishers, or platforms as per their specifications and within deadlines.
• Keep up with digital and social media trends and apply it to regulated markets.

SKILLS

• Excellent understanding of Google Analytics and Ad-words suite, including Data Studio and Tag Manager.
• Ability to undertake digital media research.
• Ability to report on digital media campaigns using LinkedIn, Facebook, Twitter, Instagram, TikTok and other platforms.
• Collaborate with clients to provide media/content solutions.
• Numerical and commercially aware.
• Proficient in Microsoft Office.
• Previous experience working within an agency.
• Attention to detail.

This is a hybrid role and will require travel to Basingstoke once a week (Direct train from Waterloo).