Senior Campaign Manager

Position Summary

We are seeking a strategic and results-driven Senior Campaign Manager to lead and execute high-impact marketing campaigns for our B2B market. The ideal candidate will have deep experience in B2B marketing, strong project management skills, and a proven track record in driving successful demand generation and lead acquisition campaigns. This role requires a balance of creativity, analytical skills, and cross-functional leadership to ensure all marketing initiatives align with business goals

Role Mission

Claranet’s strategy is to build long-term, trusted relationships with its customers by delivering market-leading, integrated managed services. We are seeking a Senior Campaign Manager to educate and deepen relationships with our customers, prospects, partners, analysts, industry journalists, influencers and colleagues to accelerate sales pipeline growth.

Objectives and Key Results

The key objectives will be to:

• Work with the with the PR & Marketing Manager to support the development of a complete and lasting marketing strategy that delivers sustainable growth in pipeline, drives customer retention and delivers an excellent ROMI
• Lead and execute high-impact marketing campaigns for our B2B market
• Work cross-functionally, with Sales, Customer Success, Product and Technology Practices to support a product and service marketing strategy that improves internal and external product awareness, demand, pipeline, and sales
• Implement and manage campaigns that align to the marketing strategy, generating a significant increase in the brand awareness, website traffic and conversions
• Drive an increase in Return on Marketing Investment (ROMI) in relation to existing customer, new logo sales.

Essential duties and responsibilities

Campaign Strategy & Execution:

• Develop, plan, and execute multi-channel B2B marketing campaigns targeting key customer and prospect segments
• Lead the creation and implementation of go-to-market strategies for new product launches and services
• Work with internal teams to ensure campaigns are aligned with business objectives and meet key KPIs such as MQLs, SQLs, pipeline, and revenue growth
• Optimise campaigns for conversion rates, engagement, and ROI

Demand Generation:

• Design and execute integrated demand generation programs across channels including email, web, paid media, social media, and events
• Leverage account-based marketing (ABM) strategies to target high-value clients
• Work with creative teams and external agencies to create the relevant content

Analytics & Reporting:

• Track and analyse campaign performance metrics; report on KPIs including lead generation, conversion rates, and ROI.
• Identify trends, insights, and optimisation opportunities to improve campaign performance.
• Present campaign results and recommendations to senior leadership.

Stakeholder Collaboration:

• Collaborate closely with sales teams to align marketing efforts with sales goals and drive pipeline growth
• Partner with product management and an external agency to develop campaign assets and messaging
• Liaise with external agencies and vendors to ensure timely delivery of campaign elements

Budget Management:

• Manage and allocate campaign budgets effectively to ensure maximum ROI.
• Ensure that campaign spending aligns with business goals and stays within budget

Team Leadership & Mentorship:

• Provide mentorship to junior marketing team members.

Act as a thought leader and subject matter expert in B2B marketing within the organisation.

Position specifications

Behavioural competencies – organisational and behavioural fit

• Excellent project management skills, with the ability to manage multiple campaigns and stakeholders simultaneously.
• Strong communication and presentation skills, with the ability to present insights and recommendations to senior leadership.
• Ability to work in a fast-paced, dynamic environment with a results-driven mindset.
• Self-motivated and able to work under pressure
• Ability to travel to different sites and locations on a weekly basis

Critical competencies – technical fit

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 5+ years of experience in B2B marketing, with a focus on campaign management and demand generation.
• Strong understanding of B2B buyer behaviour, sales cycles, and lead nurturing strategies.
• Experience with marketing automation platforms (Pardot) and CRM systems (Salesforce).
• Proficiency in analytics tools such as Google Analytics and familiarity with A/B testing methodologies.
• Proven ability to create and implement ABM strategies.