Marketing Manager

Our client, an innovative consultancy, is looking to find a Marketing Manager to drive their growth strategy.

THE ROLE OF MARKETING MANAGER:

- Support the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.

- Support multi-channel lead generation programs across online channels, supporting growth of MQL’s, SQL’s and overall opportunity pipeline

- Grow digital presence on social media (LinkedIn, Twitter)

- Create content for social channels, website, blog, and email

- Implement lead nurture email programmes, using marketing automation where necessary

- Track, measure and report on all digital marketing campaigns against specified metrics.

- Working collaboratively across the business to create joint marketing material

- Develop an overarching content strategy and produce valuable and engaging content for blog and other social media channels

- Identify, assess, and make recommendations on marketing opportunities (e.g. conferences, sponsorships, new technologies/tools) that contribute to overall business strategy

- Analyse customer insights and behaviour, industry trends, and market analysis to support the build successful campaign strategies

- Report to senior leadership team on marketing strategy, opportunities to consider, budget sensitivities, business impact, and return on investment

THE IDEAL CANDIDATE FOR THE MARKETING MANAGER ROLE:

- 3-5 years of experience in a marketing role for B2B platform and/or consulting services

- Excellent communication skills and the ability to translate ideas into strategy

- Strong written and verbal communication skills

- A strong understanding of digital marketing channels and a willingness to learn new skills

- Experience running multi-channel lead generation campaigns

- Software / Tools experience:

o Google Ads, Google Analytics

o LinkedIn / Twitter PPC

o HubSpot CRM and Email (bonus)

o WordPress or similar CMS

- Experience in creating lead nurture campaigns a plus

- Events management experience