Performance Marketing Manager

Country Navigator is a cross-cultural learning platform for global growth. We provide global businesses with the training tools to understand, communicate, and innovate across diverse cultures—because when teams understand each other, they thrive.

We’re currently undergoing an exciting period of business transformation, we're re-branding, re-building our website, and redesigning our entire customer acquisition flow. This is a newly created role that will report to the Head of Digital Marketing, you will be number two in the marketing team with an influence on overall strategy and execution.

It’s an incredibly exciting time to join Country Navigator as we enter our next era of growth. If you’re a data-driven marketer with a passion for optimizing campaigns and driving growth, we’d love to hear from you!

As a Performance Marketing Manager, you’ll own our paid marketing channels, develop automated lead nurture flows, and optimize our website and landing pages to drive growth. This role is ideal for someone with a strategic mindset, hands-on experience, and the creativity to enhance every part of the digital customer journey. You’ll play a crucial part in boosting lead generation, customer acquisition, and the overall success of Country Navigator.

• Paid Activity Management: Manage and optimize all paid digital channels, including Google Ads, LinkedIn, and social platforms, to drive qualified leads and maximize ROI.
• Prospect Marketing Automations: Create and refine automation workflows to nurture leads effectively and improve conversion rates throughout the funnel.
• Website & Landing Page Optimization: Lead continuous improvement efforts on our website and landing pages, leveraging A/B testing and data insights to boost conversions.
• Free Trial Customer Journey: Streamline and enhance the free trial sign-up and onboarding process, improving engagement and minimizing drop-offs.
• General marketing support: General support across other marketing and lead generation initiatives.

• Proven experience in performance marketing, managing paid media campaigns (PPC & social media) to meet or exceed KPIs.
• 3-5 years experience in a performance marketing role, happy to consider executive level for someone looking for a step up.
• Hands-on experience with marketing automation tools and CRM systems. We use HubSpot
• Strong understanding of website and landing page optimization and conversion rate optimization (CRO).
• Data-driven, with a solid grasp of analytics tools (e.g., Google Analytics) and experience interpreting metrics to guide decision-making.
• Creative problem solver who can take ownership of initiatives and drive growth in a fast-paced environment.

• Opportunity to make a measurable impact on the growth of a purpose-driven company.
• Collaborative team environment with ongoing support for your professional development.
• Competitive salary £40,000 + Performance-Based Bonus.
• Fully remote role with the optional opportunity for weekly team meet-ups if based in the London/Surrey area.

1. Submit CV: Apply through LinkedIn
2. Initial Call: Short 20-minute introductory call to get to know each other.
3. Formal Interview: A comprehensive interview to discuss your skills, experience, and alignment with the role.
4. Task: Complete a task relevant to the role to showcase your expertise.
5. Presentation: Present your task and approach.
6. Offer: Finalise the hiring process with an offer to join our team.

The application process usually takes around 3 weeks from the initial phone call to the offer.

We look forward to hearing from you!