Social Data Analyst

We look for smart and resilient problem solvers; for creative minds; for individuals who want to push boundaries; to look at things from different angles; and connect the dots in a way others can't.

Our employees come to us to work with some of the world’s best-known brands, businesses and influential people, helping our clients identify and tell meaningful stories that drive real change, and genuine connection. Love & Work is our foundation because we do what we love, and we love what we do.

Many of our alumni have gone on to run their own top 150 agencies; to lead the communications and marketing for well-known global brands; and are leaders in their fields of expertise.

We pride ourselves on the ability to assemble teams of passionate specialists from all over the world with a huge variety of backgrounds, all experienced in solving tricky problems. As an equal opportunity employer, we encourage all applicants to apply, regardless of race, religion, origin, gender, sexual orientation, age, marital status, or disability. Freuds Group strives to ensure a sense of belonging for all; we’re proud to support and utilise a diverse range of thoughts and perspectives in the teams we build as well as the work we create. Our belonging behaviours are built on the foundation of Collaboration, Connection, Empathy & Understanding and Allyship, these pillars are entwined into our daily life and are one of the markers for how we measure both company and individual success.

The Role - Interim Data Analyst, Consumer Brands

We are looking for an analyst who is passionate about social, digital and data. This is right for someone who understands metrics that matter to our clients and is able to interpret data in a smart way to tell stories, inform creative and ultimately prove effectiveness of social media and digital marketing activity to our clients.

Fully immersed in social and digital analytics platforms, the data & insight analyst will support in utilising data sources beyond social to help our teams create industry leading digital content and help us to prove the value of digital.

A large part of this role will be to research, monitor and report on a variety of social media, media and digital requests to identify the nuggets that will be game-changing from an insight perspective as well as supporting across global social media and digital campaigns.

The data & insight analyst will work closely with the Head of Data & Insight on a day-to-day basis to provide actionable insights and strategic and/or tactical recommendations.

Responsibilities:

• Lead on campaign evaluation and reporting for social and influencer campaigns - ensuring that strategic objectives are identified, KPIs and benchmarks set at the beginning of all projects
• Lead on pulling the data (both organic and paid) and organizing it to deliver first-class analytics and insights to our clients across paid, owned and earned.
• Lead on synthesizing social and digital data findings to build strategic recommendations in partnership with our digital strategists
• Support in creating best in class measurement and evaluation contributing to / improving the team’s Measurement & Evaluations frameworks
• Keep across the latest measurement trends, as well as relevant industry, behavioural and platform trends which inform how measurement is evolving
• Lead on social listening reporting by supporting with ad hoc requests and by providing monthly, quarterly and yearly updates to internal teams and clients (as required)

Experience, Skills & Qualifications:

• Understanding of marketing and communications objectives and strategies, and how to measure their effectiveness
• Track record in reporting is a must (i.e., reporting on campaign performance)
• Previous use of social listening platforms is a must (e.g., Brandwatch, Linkfluence, Meltwater…)
• Previous use of data analytics platforms and/or Business Intelligence platforms is a plus (e.g., Meta Business Suite, GA, Power BI…)
• Proficiency in Microsoft Suite (Excel, Powerpoint etc)
• A keen interest in, and understanding of, the current media landscape and how it intersects with popular culture
• University degree and strong academic record, ideally with a numerical focus
• Excellent communication, strong writing skills, and a confident presentation style
• A passion for problem solving, and the ability to translate data into well-reasoned, relevant, concise and actionable insight
• Fluency in English; additional languages considered favourably
• 3-4 years experience in data analytics, social, or digital