Co-Founder, Growth and Marketing

Co-founder - Growth and Marketing

This is a part-time, fractional role

The Vision:

We’re going to fundamentally change how digital professionals learn and deliver the products and services of the future. Digital teams are the drivers of innovation and business value across the world, but they need to be empowered with the latest knowledge to shape ground-breaking solutions.

About Design3:

Design3 is a growing global ed-tech platform that brings the latest knowledge and skills across AI, web3 and sustainability to designers and digital product teams. We are the first entrant in this market serving the creative and digital industries with a global audience and participation from businesses like Microsoft, Lego, Miro, Shell and Meta.

But we’ve learnt that while digital professionals are keen to learn, they struggle to make time to do so given the pressures of their roles to deliver solutions better and faster.

That’s why we are now entering an exciting phase where we are building an AI powered platform for both B2C and Enterprise users with the ambition to revolutionize the way the industry upskills and builds products & services.

As a fractional CGO and co-founder, you will play a pivotal role in defining and shaping the product (informed by the insights you uncover with potential partners/customers and tech providers) and the business itself, working with the founding team to ensure growth, build partnerships, find product-market fit and help secure funding rounds.

This is the ideal time for you to join Design3 as we have embarked on building this new Product which we are looking to release in spring 2025.

** This is not a salaried position, but rather an opportunity to become an equity partner that helps build a global startup. A salary can be determined and agreed upon once the platform is launched and funding secured **

What You'll Do:

The nature and weighting of these responsibilities will change through the different business phases and funding cycles.

• Lead Growth Strategy: Develop and implement a comprehensive growth strategy that drives user acquisition, retention, and revenue across multiple channels.
• Partnerships: As part of the founding team, identify, negotiate, and nurture strategic partnerships and collaborations to enhance Design3's/wormhole’s brand presence and accelerate growth.
• Community: As the founding team, drive the community growth strategy to continue to build and grow our global network with the creative and Product industry across channels (from events to social).
• Performance Marketing: Own and optimize paid media campaigns (Google Ads, Meta, etc.) while maximizing ROI and exploring new advertising channels.
• Product Launch & Positioning: As a co-founder, collaborate closely with product and design teams to successfully launch new features, ensuring market fit and competitive positioning.
• Data-Driven Decision Making: Leverage data analytics and customer insights to refine strategies, optimize campaigns, and identify opportunities for growth.
• Lead & Build the Marketing Team: As the company scales, recruit, mentor, and lead a high-performing marketing team that will drive growth and innovation.
• Legal & Content: Work with enterprise partnerships to ensure legal and technical compliance in terms of data security and content IP.

As an ongoing effort, work with the team and co-founders to build and evolve our brand, creating and executing brand and content strategies to engage and inspire our target audience.

What We're Looking For:

• Time & Expectations: This is fractional role and while full-time commitment isn’t a must, as much commitment as possible is desirable - with 2 days per week seen as a minimum. We are outcome driven, and so the appropriate efforts to meet results is prized.
• Entrepreneurial Mindset: This is the most important criteria for us. A self-starter who is comfortable with ambiguity, can problem solve laterally and enjoys wearing multiple hats.
• Proven Growth Leader: 5+ years of experience in a senior marketing or growth role, ideally with experience in early-stage startups or high-growth companies.
• Marketing Expertise: A strong background in digital marketing, content strategy, SEO, social media, and analytics.
• Data-Driven & Creative: A perfect blend of creativity and analytical thinking, capable of designing innovative campaigns and tracking their success with precision.
• Leadership Experience: Experience in speaking and negotiating with enterprises and senior business leaders with experience of engaging with those across product, sales, and design.
• Fund raising: An understanding of how to pitch and shape proposals for investors and the confidence of pitching and reaching out to a range of funds, grants and individuals for this.
• Passion for Design & Innovation: A genuine interest in the product, tech and design industry and an ability to understand and communicate with our core audience of product owners and designers.

Bonus: Any experience in Ed-tech (education or technology products that cover professional knowledge) and/or AI Products.

Why Join Us?

For starters, working on this product and this space is creatively and intellectually stimulating and satisfying – something not all corporate jobs or ‘me too’ start-ups offer. We are an open, collaborative and a creative founding team that operates with a high degree of integrity. The ed-tech industry is one of the fastest growing globally and with our targeted audience and topics (including AI, web3 and sustainability) we believe that there is a lot to be gained, and a significant impact created.

We believe that the Product we’re creating is unique and an original way to address the education challenge – there is huge potential to this endeavour.

• Founder's Equity: Be part of the founding team and share in the success of the company.
• Profit share: Share of profit after the Product releases in 2025
• Grow your network: With angel investors, VCs, businesses and partners globally
• Impact: You'll have the opportunity to make a significant impact on the trajectory of the business and the industry it serves.
• Collaboration: Work alongside a passionate team committed to innovation and design excellence.