Senior Marketing Executive

Senior Marketing Executive

Central London

£35k-£40k

A hugely successful client of mine is looking for an exceptional Senior Marketing Executive to join their hugely successful and award-winning recruitment agency. This is a very busy and hands-on marketing role, liaising with the sales team to support with candidate and client attraction, and also internal recruitment to attract new talent for them. Being pro-active and a creative problem solver is key, suggesting and implementing improvements with the marketing function where necessary.

Responsibilities:

• Graphical content: responsible for creating graphical content for internal and external mediums, including presentations, newsletters, email campaigns, websites, and all social and digital platforms.
• Written content: responsible for creating written content for internal and external mediums, including presentations, newsletters, email campaigns, websites, and all social and digital platforms.
• Reporting: using SEMrush and social media platforms’ own analysis tools you will be responsible for compiling stats and delivering insights on website and social channel performance, competitor metrics, and suggesting ways to improve their brand presence/social channel performance.
• Brand presence: responsible for the promotion of their UK brands across all social and digital platforms. This will include the creation of graphical and written content, reporting on performance, suggesting improvements, and managing reviews/testimonials.
• Social channels: responsible for the day-to-day management of all social channels, managing a content calendar, scheduling content, and providing best practice training to employees, while also engaging with other accounts to promote the brand.
• Website: responsible for ensuring all graphical and written content on their website is kept up to date, adheres to SEO best practices, improves keyword ranking, and contains relevant meta data.
• Onboarding and training: responsible for conducting marketing inductions and best practice, and personal brand training sessions with sales employees, and ensuring their social profiles are updated and adhere to the company brand.

About you:

• Extensive experience and knowledge of key concepts of digital marketing, popular social channels, and marketing techniques including SEO, PPC, social media, automated marketing campaigns and email marketing.
• Proven track record of marketing brands across popular social channels including LinkedIn, Instagram, Twitter, Facebook, TikTok.
• Experience of utilising social media management tools (i.e. Hootsuite).
• Demonstrable experience of creating engaging graphical content using Adobe Photoshop, Adobe InDesign, Canva and other popular content creation tools.
• Demonstrable experience of writing engaging content for use on social channels, websites, blogs, and marketing collateral such as company brochures.
• Experience of creating email campaigns using Mailchimp or other industry-leading platforms.
• Experience of reporting performance metrics across social channels, websites, and email campaigns, using relevant platform tools.