Ecommerce Manager (Spirits)

Nyetimber is a pioneering luxury brand and multiple award-winning English sparkling wine producer. Our story is one of many firsts; we were the first to pioneer the now-established style of English sparkling wine; we were the first to grow the renowned grape varieties Chardonnay, Pinot Noir and Pinot Meunier in England exclusively for producing sparkling wine; and the estate where our vines were first planted, was first mentioned in the Domesday book of 1086 by its then Anglo-Saxon name “Nyetimbraha”.

Quality is key to absolutely everything we do at Nyetimber and there is a constant strive for perfection. We produce exceptional sparkling wine, but always keep in mind that the reference to exceptional goes beyond wine, it extends to every touch point of the brand.

This commercial role exists to drive the online presence and performance of the portfolio of The Lakes Distillery brands, optimising the website to ensure a seamless customer experience. #

This role involves managing online sales and distribution while ensuring compliance with alcohol regulations. It includes optimising digital platforms, driving customer engagement, and using data analytics for sales growth. The role also focuses on product launches, partnerships, and omnichannel integration for a luxury user experience from website to unboxing.

RESPONSIBILITIES:

• Run the operation & optimisation of The Lakes’ Distillery portfolio. Take ownership of site trading & merchandising, UK & Internationally.
• Take responsibility for the technical aspects of site trading, making sure the conversion rate is healthy & the website is set up to sell in the UK & Internationally. This will involve merchandising the site for the various markets & collections, and key products have exposure at the right times according to the communications plan.
• Oversee website development, support tickets & maintenance and implement strategies to enhance functionality, conversion rate and user engagement.
• Build the business case and lead the management of any new integrations, website migration projects, app plugins or innovative developments.
• Deliver regular reporting and recommendations for optimisation.
• Identify & execute strategies to boost online trading performance within the context of a luxury DTC brand portfolio.
• Use data analytic tools to track & manage key performance indicators.
• Oversee technical and on-page search engine optimisation, web speed and performance.
• Create and manage website content and pages and product catalogues, implementing new content, promotional strategies, and product releases as required for each of the brands.
• Collaborate with relevant teams internally to implement respective communications plans and trading strategies, in particular working alongside digital marketing & brand managers, warehouse & supply chain, and customer service executives.
• Devise & manage CRO & UX testing roadmap for continuous innovation.
• Responsible for legal compliance, GDPR, & smooth installation of 3rd party modules & apps.
• Manage web development agencies & budget.

QUALIFICATIONS & EXPERIENCE:

• Experience in ecommerce retail environment, working across multiple platforms.
• Experienced user of Shopify, Wordpress & other CMS platforms as well as with proficiency in Google Analytics & reporting software.
• Experience in omni-channel retail models.
• Strong data analysis skills, specifically related to web traffic, customer engagement & conversion rates.
• Entrepreneurial mindset.
• Excellent communication skills to manage multiple, cross-functional stakeholders.
• International experience advantageous but not essential.
• Passion for technology and digital media, with up to date technical and hands-on knowledge of digital marketing skills, including SEO, CRO, PPC and social media.

THE NYETIMBER EXPERIENCE:

• Be a part of the world renowned English sparkling wine and multi award winning wine producer.
• Work for a true British heritage brand
• Beautiful central London office
• Excellent development, growth, and progression opportunities
• 25 days holiday
• Generous staff purchasing privileges.
• 5% Pension
• Life Assurance
• Simply Health Cash plan
• Perkbox