Marketing Manager

The bit about us

We’re Hyve, a global events company that does things differently.

Our events deliver game-changing impact for people, businesses and beyond. That might mean winning a major contract, securing transformational investment, getting on the shelves of a giant retailer or hearing from thought leaders who are changing the future. The purpose of every one of our events is to bring the people who power major industries together – and open a world of potential.

At the same time, we’re using our events as platforms for progress, to drive the conversation across the world’s biggest industries on crucial topics like sustainability, diversity and ethical business.

These moments can change lives. And making those connections motivates us every single day.

But creating those human connections doesn’t just happen at our events. It’s part of everyday life when you work at Hyve. There are all sorts of socials, inclusion workshops and professional development opportunities to get your teeth into. And then there are the benefits. From gym memberships to private medical care, season ticket loans to healthy pensions, we’ve got you covered in all kinds of ways. (We’ll even give you an extra day off on your birthday!)

The bit about you

First of all, whatever your background and whatever your beliefs, there’s a culture of belonging here at Hyve and everyone is welcome. The question isn’t where you are from – it’s where you want to go.

We’re a positive bunch and if you’re a “glass half full” kind of person you’ll fit right in. Our values are brilliant work, fresh thinking, rich connections, and collective buzz. And just to be clear, these aren’t just words we put on the walls and forget about. They pull everyone together and help us all produce work that we’re proud to put our names to. If that resonates with you, great: we’re on the same page.

JOB PURPOSE

We are seeking a creative and analytical Marketing Manager who will be instrumental in driving the success of Mining Indaba. This role is ideal for a seasoned marketing professional with the experience, creativity, and insights needed to deeply understand our audience and clearly communicate the value of attending. The Marketing Manager will play a pivotal role in a dedicated, cross-functional team committed to the success of Mining Indaba and will have the unique opportunity to shape and amplify the brand’s reach and influence.

KEY RESPONSIBILITIES:

• Design, execute, and optimize an integrated marketing plan that aligns with brand objectives and drives delegate and sponsor acquisition, retention, and advocacy.
• Build targeted campaigns that effectively articulate the value of attending Mining Indaba to key audiences, including investors, government representatives, industry leaders, and exhibitors.

AUDIENCE UNDERSTANDING AND SEGMENTATION

• Conduct research to understand the unique motivations and needs of our audience segments.
• Use insights to create tailored messaging that resonates with each audience type, enhancing engagement and registration rates.

CONTENT AND CAMPAIGN DEVELOPMENT

• Develop engaging, high-impact content across multiple channels, including email, social media, website, and paid advertising.
• Collaborate with content creators to deliver compelling narratives, thought leadership, and case studies that highlight the benefits of attending, sponsoring and exhibiting.

DIGITAL MARKETING AND PERFORMANCE ANALYSIS

• Manage digital marketing channels, including SEO, PPC, social media, and email, ensuring consistent messaging and optimal channel performance.
• Track, analyse, and report on KPIs to assess campaign effectiveness and make data-driven adjustments to achieve marketing goals.

SPONSOR AND EXHIBITOR ENGAGEMENT

• Develop and execute campaigns focused on sponsor acquisition and delegate retention, maximizing their experience and fostering brand loyalty.
• Coordinate with the sales team to support sponsorship goals, ensuring that marketing efforts align with revenue objectives.

CROSS-FUNCTIONAL COLLABORATION

• Work closely with cross-functional teams including Sales and Content to ensure cohesive and aligned execution of marketing efforts.
• Act as a brand ambassador and align all marketing activities with the broader strategic vision and objectives of Mining Indaba.

Experience required

3+ years of experience in marketing, with a focus on B2B events, conferences, or industry exhibitions, ideally in the mining, natural resources, or investment sectors. (Experience of working within this events industry/sector desirable.)

Proven experience in developing and executing marketing strategies for large-scale events.

Practiced in managing and implementing all aspects of the marketing mix.

Experience in stakeholder management (internal and external)

Experience working with data and developing insights for reporting and improving customer experience.

Degree in marketing or business desirable.

Key competencies required

• Highly organised with ability to manage multiple projects

• Excellent copy writing/proofing skills

• Analytical, data-driven and highly structured approach to decision-making.

• Customer-oriented, taking pride in exceeding customer expectations.

• Results-focused, able to clearly demonstrate success via proven metrics.

• Strong communication and presentation skills – able to clearly and succinctly convey information and ideas through a variety of media to individuals or groups within the team, in a manner that engages the audience and helps them understand and retain the message.

• Strong relationship skills – able to build and develop working relationships with the client and across the business to facilitate the accomplishment of goals, leverage learning and share best practice.

• Highly proactive, initiating attitude – able to take prompt action to accomplish objectives and goals beyond what is required, with the energy and tenacity to address bottlenecks and barriers.

• Adaptable and flexible.

Let us know if this sounds like you.