Social Media Strategist - AAA Game Studio [76488]

Our client, a Video Game Studio, is seeking a Social Media Strategist to join its team!

Responsibilities

• Execute, optimize, and support social content and publishing strategies for assigned products and campaigns within the portfolio
• Co-manage agency partners in the operation of official global esports social media channels across established and emerging platforms (Twitter, Instagram, Facebook, TikTok, YouTube, WhatsApp) including content calendar planning, publishing, copywriting, asset management, and managing social communities with a player-first mindset
• Closely collaborate with the product social media team to create resonant esports content for the product audience.
• Communicate with regional esports social teams and agency partners to create compelling content and campaigns across global and regional esports events, ensuring campaign coordination and amplification efforts are aligned
• Work collaboratively across Community, Brand, Creative, Editorial, Influencer, and PR teams to champion player-first ideas and build globally integrated campaigns and strategies
• Identify esports social media trends, best practices, and opportunities to inspire relevant content and innovation
• Assist in managing multiple campaigns simultaneously and effectively, thoughtfully prioritizing and problem-solving

Required Qualifications

• 5-8 years of relevant professional experience in social media management, digital marketing, or equivalent
• Based in the United States; Los Angeles, CA-based preferred but not required
• Proficient in all relevant social media platforms, with direct experience in publishing and content optimization for Twitter, Instagram, Facebook, TikTok, Threads, YouTube, and WhatsApp
• Familiarity with platform tools such as Talkwalker, Hootsuite, Airtable
• Experience building, executing, and scaling social media campaigns across multiple platforms with a proven track record of growing audiences and delivering on engagement metrics
• Proactive and collaborative mindset
• Passion for and in-depth knowledge of the digital media landscape and Internet culture
• Knowledge of the esports landscape
• Willingness and ability to travel for up to 15% of the year required to support social media live events coverage (passport required)

Preferred Qualifications

• Knowledge of the esports landscape
• Ability to thrive in a fast-paced work environment, readily adapting to changing priorities, nuanced feedback, and tight project time frames
• Exceptional verbal and written skills
• Experience at an agency working on social campaigns within gaming, esports, sports, or entertainment, and/or experience briefing and managing creative agencies

Pay Rate: $45/hr - $60/hr W@