Marketing and Communications Director

Job Overview: The Director of Marketing & Communications is responsible for developing, implementing, and managing the overall marketing and communication strategy for the company. This leadership position involves overseeing a team of marketing professionals, managing high-level corporate initiatives, and ensuring that all external and internal communications align with business objectives and the company’s brand identity. The Director collaborates closely with senior leadership to drive strategic messaging and enhance brand presence across multiple channels.

Key Responsibilities:

1. Strategic Leadership & Planning:

• Develop and implement a comprehensive marketing and communications strategy that aligns with the company’s goals and growth initiatives.
• Lead brand positioning efforts, ensuring consistent and cohesive messaging across all digital, print, and social media channels.
• Oversee the execution of major marketing campaigns, product launches, and corporate events, ensuring high-quality delivery and ROI.
• Collaborate with the executive team to shape marketing efforts that support business development and drive revenue growth.

1. Team Leadership & Management:

• Lead, mentor, and manage a team of marketing and communications professionals, fostering creativity, collaboration, and professional growth.
• Set clear goals for the team and ensure accountability through regular performance reviews and feedback.
• Oversee departmental budgets and resource allocation to ensure projects are delivered on time and within budget.

1. Campaign Development & Execution:

• Direct the creation of all marketing materials, including press releases, corporate publications, website content, and social media.
• Manage external communications and PR strategies to promote the company’s image and maintain positive media relations.
• Collaborate with cross-functional teams, including sales, product development, and customer service, to drive integrated marketing efforts.

1. Analytics & Performance Tracking:

• Utilize data-driven marketing techniques to measure the effectiveness of campaigns, ensuring continuous optimization.
• Analyze market trends, consumer insights, and competitor strategies to make informed recommendations.
• Present regular reports to the executive leadership team on campaign performance, brand reach, and other key marketing metrics.

1. Brand Management:

• Ensure that all marketing and communication materials adhere to the company’s brand guidelines.
• Oversee the development and maintenance of the corporate website, ensuring it effectively represents the brand and serves as a tool for customer engagement.
• Continuously monitor industry trends and adjust brand strategy to remain competitive.

Qualifications:

• Bachelor’s degree in marketing, communications, business, or a related field (Master’s preferred).
• 8+ years of experience in marketing, communications, or public relations, with at least 3 years in a leadership role.
• Proven track record in developing and executing successful marketing strategies.
• Strong leadership and team management skills.
• Excellent written and verbal communication abilities.
• Proficiency in digital marketing tools and platforms.
• Strong analytical skills with the ability to interpret data and make informed decisions.

Preferred Skills:

• Experience in a fast-paced corporate environment.
• Proficiency in managing multi-channel marketing strategies.

Familiarity with marketing automation tools, SEO/SEM, and content management systems.

EQUAL OPPORTUNITY EMPLOYER:

This company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, national origin, veteran status, genetic information, or any other status protected by law. They are committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.

Job Type: Full-time

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