Social Media Specialist for Restaurants and Hotels in Georgia

SOCIAL MEDIA SPECIALIST FOR RESTAURANTS & HOTELS IN GEORGIA

Please note:

For this position, we require technical ability, curiosity, and previous experience in social media for restaurants and hotels. 2-4 years of direct experience handling social media for a restaurant or hotel is required.

OVERALL

• Engross yourself in culture, food and travel, becoming an expert in its personalities, products and processes.
• Maintain an understanding of the partners brand voices and be able to create authentic stories that drive engagement and ultimately revenue for our partners.
• Promote a “story first” approach in all that we do.
• Achieve goals and KPIs associated with job responsibilities.
• Maintain a nuanced understanding of social media networking and content-sharing platforms as well as the latest tools and applications
• Keep up to date on current trends

DEVELOPMENT

• Cultivate career path and actively seek professional development opportunities alongside the company.
• Tell us what we do not know with regular candor.
• Brainstorm and innovate to improve company, job, and partners.

PARTNER RESPONSIBILITIES

• Serve partners impeccably and look for opportunities to connect with them and to maintain their brand
• Interface with team members in other disciplines for strong coordination of integrated marketing campaigns
• Act as day-to-day account lead on up to two accounts

CONTENT CREATION

• Assist in the creation of monthly content calendars by filling gaps of creative content, video, and other assets.
• Help to capture original content, at lease once per week on-site with partners
• Assist in photography and videos needs upon request from Strategists
• Curate user-generated content
• Develop IG stories for partners upon request from the Strategists
• Develop narrative on social media sites

ENGAGEMENT

• Support & monitor partner platforms
• Pay close attention to Audience growth and acquisition, social influencer and blogger relations opportunities, ad spend, analytics and optimization
• Create strategies for proactive outreach and engagement
• Maintain lists of audiences, including relevant businesses, events, etc
• Brainstorm and develop a monthly strategy for social media tags and inclusions
• Engage with partners’ social media communities, helping to increase our partners’ online engagement and digital presence
• Respond to comments/mentions on client posts
• Respond to posts/mentions/tags on client platforms
• Respond to direct messages on client platforms
• Respond to check-ins/location tags on client platforms
• Respond to hashtags on client platforms
• Social engagement with earned PR audiences
• Social engagement with event audiences
• Social engagement with neighboring business/location audiences
• Imagine and execute “social moments,” including: Opportunities (events, live feeds, programming, takeovers, Insta-meets, and social media-only sales); Experiences (content and interactive opps. to engage and inform, curating and amplifying customer content and involve customers in decisions); Promotions; and News engine to release info directly to audiences

INFLUENCERS & COLLABORATIONS

• Develop online influencer programs
• Brainstorm and develop monthly strategy
• Report overview of social media influencer results to partners

REPORTING

• Measure and report