Director of Customer Marketing

We are Evenly!

Evenly is Orthodontics in-a-box for dentists. Our vision is to become the outsourced Orthodontic solution for every dental office in America and lead the transition to Invisalign Orthodontics for this $250 billion industry. Headquartered in Washington D.C., Evenly is backed by the world’s leading venture capital investors. We are committed to the highest standards of patient care and clinical expertise in each of the dental practices we support.

About this Job

We are looking for a talented and driven Director of Customer Marketing focused on patient and doctor customer relations. This on-site role in Bethesda, Maryland, offers an exciting opportunity to lead both B2B and B2C marketing efforts in a rapidly growing company. You will be instrumental in driving our marketing strategy, enhancing brand visibility, and increasing market penetration in both the dental practice sector and among Evenly Invisalign patients. You will work closely with the CEO, COO, Head of Sales, and others to directly impact the growth and success of the business.

What you'll be doing

• Visit dental practices to understand the needs of our customers (Dentists/business partners) at a grass root level.
• Design and implement comprehensive marketing strategies that effectively target both B2B and B2C audiences, ensuring alignment with the company's overall business objectives.
• Develop and execute targeted marketing campaigns aimed at dental practices, including content marketing, email campaigns, webinars, trade shows, and direct outreach to promote our products and services.
• Create and manage consumer-focused marketing initiatives to attract and retain Evenly Invisalign patients. Develop patient education materials, social media campaigns, and digital marketing strategies to enhance patient engagement and brand loyalty.
• Oversee the development and consistency of the brand’s messaging, visual identity, and positioning across all channels, including within dental practices. Ensure that the brand resonates with both dental professionals and patients.
• Build and nurture strong relationships with dental practices, industry partners, and patients. Implement customer engagement strategies that foster loyalty and long-term partnerships, ensuring our brand is a known and trusted name within the industry.
• Collaborate with internal teams and external agencies to produce high-quality marketing materials, including signage, brochures, case studies, videos, blog posts, and social media content tailored to both B2B and B2C audiences.
• Manage the company’s online presence, including the website, social media channels, and email marketing platforms. Optimize digital campaigns for lead generation and patient acquisition.
• Track, analyze, and report on the effectiveness of marketing campaigns. Utilize data-driven insights to optimize performance and maximize return on investment.
• Develop and implement strategies to increase brand awareness among both dental practices and patients. Utilize a mix of signage, digital marketing, public relations, and community engagement initiatives to boost the brand’s visibility and reputation.
• Establish and maintain strong relationships with key stakeholders, including dental practices, patients, industry partners, and influencers. Leverage these relationships to enhance brand reputation and expand market reach.
• Plan and execute dental industry events, and patient-focused events to drive brand awareness and generate leads.

What we're looking for in our candidates

• Demonstrated ability to create effective marketing copy that is succinct and well targeted to its intended audience.
• Demonstrated ability to connect with customers at a grassroots level, translate findings into valuable insight, and create effective revenue generating campaigns.
• High level of proficiency in marketing tools and platforms, including CRM systems, marketing automation software, and analytics tools.
• Experience developing and leading successful marketing strategies, campaigns, and social media management.
• Strong creative skills with the ability to develop innovative marketing campaigns that resonate with diverse audiences.
• Excellent written and verbal communication skills, with the ability to craft compelling messaging for both professional clinical providers and consumer/patient audiences.
• Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions to optimize marketing efforts.
• Proven ability to lead cross-functional teams, work collaboratively, and manage multiple projects simultaneously in a fast-paced environment with competing priorities and deadlines.
• Demonstrated ability to meet tight deadlines with an emphasis on attention to details
• 6-8 years of experience in healthcare, dental or orthodontic customer marketing, with a strong background in both B2B and B2C marketing. Experience in a start-up or high-growth environment is a plus.
• Bachelor’s degree in Marketing, Advertising or a related business field is required. An MBA or equivalent advanced degree is desired.

Why you'll love working here

Evenly is an energetic and passionate healthcare company built by the same management team that created Bluemercury, one of the nation's fastest-growing luxury retail chains. Evenly is changing how patients receive Invisalign orthodontic care. We put our dental practices and their patients first, and we love seeing the astonishing results our patients realize when they’ve completed their treatment. If you want to be a part of this success story, while changing people’s lives for the better, we’d love to hear from you.