Senior Product Marketing Manager f/m

Requisition #: 15208

When visionary companies need to know how their world-changing ideas will perform, they close the gap between design and reality with Ansys simulation. For more than 50 years, Ansys software has enabled innovators across industries to push boundaries by using the predictive power of simulation. From sustainable transportation to advanced semiconductors, from satellite systems to life-saving medical devices, the next great leaps in human advancement will be powered by Ansys.

Innovate With Ansys, Power Your Career.

The role of Senior Product Marketing Manager for AI and Optimization is to define, drive and develop product marketing plans and sales enablement content for the design optimization product Ansys optiSLang, and Artificial Intelligence solutions at Ansys, in support of the go-to-market priorities for the business unit. The marketing strategy should reflect an understanding of key industry trends, market opportunities, partnership strategy and go-to-market and the competition. This includes the creation of sales readiness materials and marketing plan & strategy to support the growth and revenue goals associated with the product line and specific global campaigns by leading the development of product messaging, content strategy, marketing and sales readiness content, as well as maintaining the external strategic co-marketing partnerships required by the business.

The strategy should reflect an understanding of key industry and technology trends, strategic market opportunities and sales priorities. Success will be defined by effective campaign execution that results in significant pipeline and revenue growth. This position requires strong technical acumen as well as the ability to communicate and drive consensus among cross-functional groups to achieve joint goals across a variety of departments, including product, product marketing, industry, sales, corporate marketing, development, partnership, field marketing and strategic partners.

Key Duties and Responsibilities

• Delivers value-based messaging for the Optimization and AI-based product lines to prospective customers, existing customers, and partners.


• Creates and develops marketing plans and lead generation campaign kits targeting the global systems engineering audience in alignment with business growth objectives and key initiatives.


• Manages complex projects and executes on global, multi-product marketing campaigns.


• Responsible for product marketing execution of new feature and product launches as part of twice annual release cycle.


• Composes engaging audience-specific thought-leadership marketing content, including case studies, application briefs, web content, presentations, datasheets, whitepapers, and sales playbooks.


• Drives execution of product promotion through virtual events, social media, third party websites, blogs, and other digital mediums to build awareness and engagement with targeted engineering personas.


• Ensures all product-related leads are tracked and marketing campaigns are accurately reported to measure success against business goals.


• Partners with the Ansys corporate, industry and field marketing teams to develop and execute campaigns that drive new business as well as up-sell/cross-sell opportunities.


• Deliver sales-focused training for the global field and channel partner sales teams in partnership with Ansys sales enablement team to ensure Sales can effectively position Ansys materials products.


• Conducts competitor analysis to understand competitor product features, positioning and messaging related to materials information management and related offerings.


• Responsible for measuring and reporting performance of product marketing tactics on a quarterly basis.

Minimum Education/Certification Requirements and Experience

• Bachelor’s degree in marketing, General Engineering, Computer Science or a related field with minimum 5 years of experience.


• Strong knowledge of engineering simulation and/or artificial intelligence and machine learning technologies.


• Superior ability to translate product functionality into clear customer value and deliver clear and compelling messaging in English.


• Broad functional expertise across several marketing competencies (Digital, Social, Web Account Based Marketing).


• Excellent organizational, leadership, decision-making, and communication skills, with the ability to work collaboratively in a geographically distributed organization.

Preferred Qualifications and Skills

• MBA or master’s in marketing or engineering with previous experience in product marketing for B2B software business or engineering business.


• Experience in AI trend areas like: Generative AI, Deep Learning, Optimization, Generative Design.


• Experience supporting global B2B demand generation campaigns.

At Ansys, we know that changing the world takes vision, skill, and each other. We fuel new ideas, build relationships, and help each other realize our greatest potential. We are ONE Ansys. We operate on three key components: the commitments to our stakeholders, the behaviors of how we work together, and the actions of how we deliver results. Together as ONE Ansys, we are powering innovation that drives human advancement.

INCLUSION IS AT OUR CORE
We believe diverse thinking leads to better outcomes. We are committed to creating and nurturing a workplace that fuels this by welcoming people, no matter their background, identity, or experience, to a workplace where they are valued and where diversity, inclusion, equity, and belonging thrive.

WELCOME WHAT’S NEXT IN YOUR CAREER AT ANSYS

For more information, please visit us at www.ansys.com

Ansys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics.