Analista Pleno de Marketing - Afirmativa PCD

Marketing Analyst - Afirmativa PCD

This position reports into a Marketing Manager and it is a hybrid position based at São Paulo/SP – Brasil.

Who We Are

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA, AVEENO, TYLENOL, LISTERINE, JOHNSON’S and BAND-AID that you already know and love. Science is our passion; care is our talent. Our global team is made by 22,000 diverse and brilliant people, passionate about insights, innovation and committed to deliver the best products to our customers. With expertise and empathy, being a Kenvuer means to have the power to impact life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours.

What You Will Do

The Tylenol Marketing Analyst is responsible for leading the brand and market diagnosis, executing the brand strategy across different touchpoints, suggesting improvements and efficiencies to the plan and collaborating with key stakeholders. As a Marketing Analyst, you will also review marketing presentations and follow-up activities.

Key Responsibilities

• Develop and execute innovative marketing campaigns for Tylenol in alignment with the brand's overall strategy.


• Collaborate with cross-functional teams to ensure successful execution of marketing initiatives.


• Identify and analyze market data and trends to inform marketing strategies and tactics.


• Manage budgets and timelines for marketing campaigns.


• Support on development and execution of communication campaigns integrating various stakeholders including communication and media agencies.


• Measure and analyze the effectiveness of marketing campaigns and adjust strategies as needed.


• Stay up to date with industry trends and best practices to continuously improve marketing efforts.


• Execute market business plans aligned with the company's objectives.


• Monitor local market trends, competition, and customer needs using available data and personal/team knowledge to identify new opportunities.


• Review marketing presentations and follow up activities to build market level awareness and adoption.


• Develop key partnerships across a wide range of stakeholders, including Finance, Supply, Trade, Franchise, E-Commerce, Medical Affairs, P&D and Regulatory.

What We Are Looking For

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.


• Advanced English.


• Experience with data analytics tools (CUP, IQVIA, Nielsen, Tableau, etc).


• Previous experience in marketing, with a focus on OTC and/or CPG products.


• Strong project management skills and ability to manage multiple projects simultaneously with an owner mindset.


• Excellent communication and collaboration skills.


• Ability to analyze data and make data-driven decisions.


• Ability to analyze market trends and customer needs to identify new opportunities.


• Experience in developing key partnerships across a wide range of stakeholders.

Desired Qualifications

• Proven track record of executing successful marketing campaigns.


• Previous experience in E2E marketing roles.


• Experience in developing key partnerships across a wide range of stakeholders.

What’s In It For You

• Competitive Benefit Package.


• Paid Company Holidays, Paid Vacation, Volunteer Time, Summer Fridays & More!


• Learning & Development Opportunities.


• Employee Resource Groups.

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Primary Location: Latin America-Brazil-São Paulo-São Paulo

Job Function: Product Management