Digital Marketing Executive

Senior Marketing Executive

Lancashire

Hybrid: 1 day per week in the office. 4 WFH/ Remote

£30,000 - £35,000

Retail

My client is a rapidly expanding consumer business, with an impressive portfolio of brands that pride themselves on providing the best service to their defined and loyal customers, as well as an exclusive product/ service range.

A wonderful business, with a really important message and somewhere to be proud of. A private equity backed business that has stood the test of time to be regarded as one of the key players in their market.

Following a period of significant growth and continued investment there is now an opportunity for an experienced Marketing Campaign/ Digital Campaign Executive to join their growing team.

In this role you will have exposure to the full marketing mix, working with excellent channel managers to create a marketing campaign plan across all digital touchpoints.

Key responsibilities include:

• Support in the delivery of the multi-channel marketing campaign strategy, managing the production of these multi-channel campaigns across Digital – Web & App. CRM & SMS, Social Media & PR and Creative.
• Working with several key internal teams across Digital, Creative and CRM, you’ll support the planning and development of the campaign strategy and support the roll out via these teams.
• Managing this campaign process itself end to end with the delivery teams, supporting in the edit and proofing of copy and assisting the production of campaign.
• Hands on support across CRM and email marketing campaigns.
• Eventually have a deeper understanding of the CRM including data selection and creative input.
• Branding campaigns, new product service campaigns as well as promotional offering campaigns.
• Writing clear and concise briefs for this activity. Good Copy skills is key to support success.
• Contribute to the reporting and performance of campaigns and KPI’s for teams.
• Develop strong working relationships with these key stakeholders and teams within the business.

What I’m looking for:

• 2+ years in a similar Multi-channel Marketing/ Campaign role, specifically working closely with Digital Marketing & CRM teams.
• Ideally experienced across CRM and email marketing campaigns directly.
• Managing Multiple campaigns at any one time, therefore highly organised, focused and process driven.
• Retail experience would be advantageous, being comfortable in this environment. Or comfortable working at pace in a commercial environment.
• A naturally creative eye and good copy/ content skills supporting brand and campaign creation