Social Media Coordinator, MML Hospitality

Description:

At McGuire Moorman Lambert Hospitality, we aim to create the world's chicest hotels and restaurants. Led by visionary hotelier Liz Lambert and powerhouse restauranteurs Larry McGuire & Tom Moorman, we believe in a seamless combination of food, service, and design. We create refined hospitality through attention to detail, storytelling, and extraordinary dining and retail experiences.

Reports To: Social Media Lead
Department: Marketing and Communications

The Social Media Coordinator plays a crucial role in executing MML's digital strategy by managing daily content scheduling, community engagement, and performance analytics for a diverse portfolio of accounts. This role ensures that all content aligns with marketing campaigns and promotions while maintaining a consistent brand presence. The ideal candidate has experience managing at least ten social media accounts simultaneously and excels in organization, creativity, and responsiveness.

MML Hospitality Benefits:

• Competitive Compensation
• Bonus potential
• 401k + Match
• Open PTO
• Health, Dental, Vision, and Life Insurance
• Wine Education Reimbursement
• MML Restaurant, Hotel, Gym, and Retail Discounts
• Advancement and Community Service Opportunities
• Relocation Assistance

Content Management

• Maintain and execute a structured posting calendar across all social media platforms.
• Collaborate with the Social Media Lead and marketing team to develop, organize, and optimize digital assets for campaigns and promotions.
• Ensure all posts adhere to brand guidelines and are scheduled to maximize engagement.

Community Engagement

• Monitor and promptly respond to comments, messages, and reviews across platforms to foster a positive brand image and build relationships with followers.
• Proactively engage with audience members, influencers, and partner accounts to increase visibility and community growth.

Analytics and Reporting

• Track, analyze, and report performance metrics for all managed accounts, providing actionable insights to the Social Media Lead.
• Regularly review account analytics to identify trends, audience preferences, and opportunities for improvement.

Collaboration and Support

• Assist the Social Media Lead in brainstorming and executing creative campaigns that align with seasonal promotions and organizational goals.
• Stay informed about social media trends, platform updates, and best practices to suggest innovative ideas for content and engagement.
• Coordinate with other departments to align social media efforts with overall marketing strategies.

Requirements:

Education:

• Bachelor's degree in Marketing, Communications, or a related field preferred.

Experience:

• 1-2 years of experience in social media coordination, with proven success managing at least 10 accounts simultaneously.
• Demonstrated ability to maintain a consistent posting schedule and engage diverse audiences across multiple platforms.

Skills:

• Proficiency with social media scheduling and analytics tools (e.g., Hootsuite, Sprout Social, or similar).
• Strong organizational and multitasking skills, with a keen eye for detail.
• Excellent written communication skills, including crafting on-brand responses and engaging content.
• Knowledge of performance metrics and analytics, with the ability to translate data into recommendations for improvement.
  

Weekend availability is required as we support a 24/7/365 business. This is a hybrid role based in Austin, TX. The Social Media Coordinator will work closely with the Social Media Lead and the broader marketing team to execute a high-volume, high-quality social media strategy for MML's diverse properties.

MML Hospitality is an equal opportunity employer. We do not discriminate based on race, color, religion, national origin, gender, age, marital status, sexual orientation, disability, veteran status, or any other prohibited basis. We intend that all qualified applicants be given equal opportunity and that selection decisions be based on job-related factors.

Compensation details: 55000-60000 Yearly Salary

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Location: Austin, Texas, US

Posted Date: 11/22/2024