Social Media & Content Manager

Company Overview

GMX Group is a leader in the building materials industry, managing a portfolio of premium brands that cater to architects, designers, contractors, and homeowners. With a strong presence in both the U.S. and Brazil, we are dedicated to innovation, sustainability, and delivering high-quality building products. We’re looking for a skilled and experienced Social Media & Content Manager to take charge of our content strategy and digital voice across a diverse range of brands and channels.

Position Overview

This is not your average content management role—it’s a challenge. As the Social Media & Content Manager, you’ll be responsible for managing the digital presence of multiple brands across multiple platforms. This job requires more than creativity; it demands strategic thinking, resilience, and the ability to juggle competing priorities without missing a beat. You will lead our social media efforts while overseeing content strategies that reflect each brand’s identity and connect with our diverse audiences. Working in close collaboration with art directors, designers, and our creative director, you’ll be the linchpin in delivering impactful campaigns that drive engagement and growth.

If you’re ready to roll up your sleeves and take on a challenging role that will push your creativity and organizational skills to new heights, this could be the job for you.

Adaptability in a Startup Environment

In addition to the above qualifications, we are seeking a professional who thrives in a startup environment. Our ideal candidate is agile and can adapt quickly to changing priorities, often wearing multiple hats to meet the dynamic needs of a growing company. If you are excited about the prospect of working in a fast-paced, entrepreneurial setting and are ready to take on new challenges with enthusiasm, we encourage you to join us in shaping our digital future, enhancing customer engagement, and driving growth in a dynamic and forward-thinking environment.

Opportunity to Work with Multiple Premium Brands

This Social Media and Content Manager will also have the opportunity to work with and for different brands in this vertical, from distribution to retail level, including proprietary manufacturing brands of our own.

Key Responsibilities

● Social Media Strategy: Develop and implement strategies that increase brand visibility, drive engagement, and grow our audience across multiple platforms.

● Content Oversight: Craft, manage, and execute a content calendar for several brands, ensuring consistency, quality, and alignment with business goals.

● Multi-Brand Management: Adapt each brand’s voice and identity to create unique, impactful content for their respective audiences.

● Influencer Strategy & Management: Identify and engage with influencers that align with each brand’s values and audience. Create tailored content for specific influencers and nurture relationships with them to ensure alignment and authenticity. Handle these relationships with care, maintaining professionalism and strategic collaboration.

● Analytics & Insights: Regularly review performance data to refine strategies, ensuring all efforts are data-driven and results-oriented.

● Creative Storytelling: Produce content that resonates, sparks conversation, and builds community, across formats like social media posts, blog articles, and email campaigns.

● Adaptability in a Fast-Paced Environment: Navigate the demands of a startup-like atmosphere, often wearing multiple hats to meet shifting priorities.

● Team Collaboration: Partner with internal teams to execute visually compelling campaigns that elevate each brand.

What We’re Looking For

We’re looking for someone who’s ready to take on a dynamic, multi-faceted role. This is not an entry-level position—it requires solid experience, a strategic mindset, and the ability to adapt to shifting priorities with confidence and resilience.

● Experience: A minimum of 10 years in content management, social media strategy, or a related role, with a proven track record of success.

● Social Media Mastery: Expertise in leveraging platforms to grow audiences, foster engagement, and build brand awareness.

● Community Management Know-How: Strong experience managing online communities, responding to audience feedback, and cultivating meaningful engagement.

● Social Listening Skills: Proficiency in monitoring online conversations and trends to identify opportunities, risks, and insights.

● Exceptional Communication: Ability to collaborate effectively across teams and deliver clear, impactful messaging.

● Creative Edge: A natural storyteller with a keen eye for visuals, trends, and compelling content.

● Strong Analytical Skills: Comfortable interpreting data to refine strategies and improve outcomes.

● Language Skills: Full professional proficiency in English is required; fluent English is a significant advantage.

Additional Information

● This position is based in our office in Curitiba, offering the unique opportunity to work for an American company with a thriving business presence in Brazil.

● Join a team that is shaping the future of the building materials industry, working with multiple premium brands under the GMX Group banner.

How to Apply

If you're ready to make a significant impact and elevate our brands to new heights, please submit your resume and cover letter in English tomarcelo@lumberplus.com