Sports Lifecycle Marketing Manager, Prime Video LATCANZ – Amazon

Titulo da Vaga: Sports Lifecycle Marketing Manager, Prime Video LATCANZ

Nome da Empresa: Amazon

Localização: São Paulo – SP

Descrição da Vaga: Amazon’s Prime Video is a premium on-demand video entertainment service that offers customers the greatest choice in what to watch from popular Prime Original TV shows and Movies (made by Amazon Studios) such as Lord of the Rings: Rings of Power and Fallout. Prime Video is at the forefront of the entertainment industry and growing fast – now available in more than 240 countries and territories worldwide. Sports content has become a major strategic focus in recent years. As Prime Video continues to grow its sports programming, there is an increased need for talented professionals to support these efforts across content acquisition, production, marketing, and other key functions. If you are passionate about the intersection of sports and streaming media, this could be an exciting opportunity to be part of Prime Video’s continued push into the sports entertainment space. As the Sports Lifecycle Marketing Manager you’ll be responsible for managing all Sports-related communications across our Outbound and cross-site channels. Your main objective will be to optimize acquisition of new Prime Video customers through Sports properties, drive engagement with the PV Hub and reduce attrition of these Sports driven customers.

Key job responsibilities:

1. Own the customer lifecycle marketing strategy for Sports driven customers, including season launch support, customer onboarding, in-season engagement and churn prevention.
2. Lead the complete campaign creation and execution, managing key inputs including targeting and segmentation, messaging, localization, creative, content/design, and planning.
3. Execute new outbound and out-of-app best practices, driving scalability and automation across LATCANZ.
4. Be responsible for QA and approving campaigns, ensuring campaigns are executed to the highest standard across all marketing channels.
5. Deep dive analysis providing data-based recommendations, partnering with BI to understand advanced campaign performance.
6. Work closely with other channel leads and peers in other regions within Prime Video and Amazon to ensure key launches and partnerships are supported.
7. Work with Product Teams to drive automation when possible across the campaigns designed to drive customer retention.

BASIC QUALIFICATIONS:

1. 4+ years of professional non-internship marketing experience.
2. Experience using data and metrics to drive improvements.
3. Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
4. Experience managing or working within cross-functional marketing and creative teams.
5. Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion.
6. Experience in audience segmentation and targeting.

PREFERRED QUALIFICATIONS:

1. Experience in multi-territory campaign management.
2. Experience in digital marketing and content production timelines and process.

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