Content Creator

Why join us

TRACTIAN is transforming the industrial world by empowering frontline maintenance workers to achieve more. We’ve fused cutting-edge hardware with innovative software into one powerful platform, disrupting legacy systems and delivering smarter, faster solutions for our clients.

At TRACTIAN, you'll break boundaries, question convention, and collaborate with top talent to drive real change. As a part of our growth-stage startup, you’ll work alongside the founders, shaping the vision, products, and experiences that will define the future of industrial tech.

Product Marketing at TRACTIAN

The Product Marketing team serves as the foundation of TRACTIAN’s marketing efforts, ensuring that all teams are fully aligned on the product’s value, positioning, and messaging. This team is responsible for ensuring that every department—from sales to creative to engineering—has a clear understanding of what the product is, how it benefits customers, and how to communicate its value. By developing go-to-market strategies, overseeing product launches, and maintaining cohesive messaging across all channels, Product Marketing guarantees that every aspect of the company is centered on promoting the product’s strengths and driving both adoption and market growth. Their work ensures that the entire organization is unified in showcasing the true impact of TRACTIAN’s innovations.

What you'll do

As our Content Writer, you will be responsible for creating, managing, and optimizing written content across key channels, including social media, email, and blogs. Your role is essential in ensuring that all content aligns with TRACTIAN’s brand voice, engages our audiences, and supports our growth objectives.

Requirements

• Bachelor’s degree in communications, marketing, or other related writing fields.
• Preferred 3-5 years of professional writing experience.
• Excellent professional, technical, and creative writing skills.
• Ability to work in a dynamic, fast-paced, multi-project culture.
• Highly organized to meet deadlines and capable of self-management.
• Willingness to learn and grow professionally in a fast-paced environment; advanced English skills.

Responsibilities

• Create content for TRACTIAN’s Instagram, LinkedIn, and TikTok based on our editorial calendar.
• Develop content for key founders’ and leaders’ LinkedIn accounts.
• Maintain relationships with our partner vehicles and influencers, publishing weekly content.
• Track and evaluate the performance of influencer collaborations.
• Write newsletters and nutrition emails; write and manage SEO-optimized articles for TRACTIAN’s Brazil and US blogs.
• Develop free resources like ebooks to enhance customer engagement and lead generation.

Compensation

• Competitive salary and stock options.
• Optional fully funded English / Spanish courses.
• 30 days of paid annual leave.
• Education and courses stipend.
• Earn a trip anywhere in the world every 4 years.
• Day off during the week of your birthday.
• Up to R$1.000/mo for meals and remote work allowance.
• Health plan with national coverage and without coparticipation.
• Dental Insurance: we help you with dental treatment for a better quality of life.
• Gympass and Sports Incentive: R$300/mo extra if you practice activities.

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Location: Brasil, BR

Posted Date: 11/22/2024