Langland
Senior Strategist, London
Job Location
Job Description
Who we are
Langland, a Publicis Health company, is the only health communications agency that thinks further across Clinical Trial Experience, Medical Strategy & Education, Public Relations & Policy, and Advertising, to create unique value with visionary clients.
What we believe
Health brings us together. In the diseases we suffer, the medicines we create, and the causes we champion, health shows us our collective humanity. When we break the barriers that divide us, when we think further, we can create healthier futures, together.
A passion for craft
Having expert thinking is only part of our story. To ensure excellence in everything we make, we have centred our disciplines around three essential crafts: science, strategy and creativity.
Job DescriptionAs a Senior Strategist at Langland, you will be joining our award-winning Advertising discipline, focused on the art and science of inspirational brand building.
Across Langland, our Think Further positioning captures our conviction that health extends across people, science, business and society. As an integrated agency of four disciplines centred around three key crafts, we believe that bringing together different experiences and perspectives provides opportunities to create healthier futures, together. Think Further is a challenge to see opportunities and push client expectations. It is a developing narrative within the agency, and we need people eager to embrace it, seeing where new opportunities lie, and judging when and where to push.
Whatever you’re working on, you’ll be able to independently and proactively manage projects, workloads and take responsibility for deliverables. You’ll have an innate dissatisfaction with norms and you’ll be continually looking for ways to upskill, innovate and improve yourself, our team and our agency.
Key responsibilities:
- Build marketing, brand and creative strategies while demonstrating knowledge of fundamental strategy techniques, types of strategy, basics of insight and tactical planning
- Identify client business problems and look for strategic answers to issues
- Own, lead and deliver strategy in advertising pitches
- Interpret client brand plans and translate these into action plans, developing comprehensive creative strategies based on client needs
- Keep the creative process on brief and take the client stakeholders along the briefing and creative journey
- Provide strategic feedback to the creative team, ensuring the voice of the customer is at the heart of the work
- Manage the creative validation and concept testing process
- Build communications ideas and journeys based on behavioural insights
- Construct a customer journey tactical plan across multi-media
- Manage research and insight design, translate data into compelling insight with robust experience in both qual and quant methodologies
- Run audience interviews/surveys to extract insight
- Monitor client and competitor activity, keeping on top of market trends, M&A, new product launches, market and brand growth statistics and market financial reports
- Leadership of workshops, playing a key role in break out groups
This role is suited to a established Senior Strategist or a Midweight looking to step up, with proven experience in healthcare and pharmaceuticals (essential).
You should have:
- Expert working knowledge of brand positioning methodologies
- Detailed understanding of how brands grow as well as the different strategies and tactics used to drive growth
- A deep love of the creative product and value the craft
- Confident presentation skills and ability to lead client meetings and workshops
- Solid experience in constructing and running excellent workshops from large to small client teams, particularly brand and communications planning sessions
- Excellence in PowerPoint, and visualisation of concepts and data - can bring to life a compelling strategic story on screen
- Strong writing ability, and understanding of the value in accurate and well crafted PowerPoint presentations
Langland has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- “YOU” DAYS – flexibility to take a day off for your well-being and self-care without prior notice and additional paid leave for volunteering and charity work of your choice.
- HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING & BANK HOLIDAY SWAP You can switch a religious Bank Holiday (either Good Friday or Easter Monday) for another day to celebrate a religious, spiritual, faith or belief-based day of your choosing.
- GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us!
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
#LI-Hybrid
Location: UK, GB
Posted Date: 11/22/2024
Contact Information
| Contact | Human Resources Langland |
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