MacGregor Black

Marketing Manager

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Job Location

London, United Kingdom

Job Description

Marketing Manager


Are you passionate about driving growth within a global sports brand?


Do you have experience in leading high-impact marketing campaigns in the sports industry?


Are you committed to building authentic connections with sports enthusiasts around the world?


MacGregor Black is proudly partnering with a Global Sports Brand in the search for a Marketing Manager. This is a permanent role based in London.


As the Marketing Manager, you will play a pivotal role in shaping the brand’s presence in the global sports market, driving strategic growth, and fostering strong connections with audiences.


Key Responsibilities


  • Develop and implement comprehensive marketing strategies to elevate brand awareness, drive customer acquisition, and boost sales in the sports sector.
  • Collaborate with senior management to align marketing goals with business objectives and the brand’s vision.
  • Stay updated on industry trends, competitor activities, and consumer feedback to adapt and optimize strategies.
  • Plan and execute integrated marketing campaigns across digital, social media, email, live events, sponsorships, and partnership channels.
  • Oversee the creation of impactful content, visuals, and materials that resonate with a global sports audience.
  • Track and analyze campaign performance, adjusting tactics to maximize ROI, engagement, and reach.
  • Lead, mentor, and manage the marketing team, including executives and external partners.
  • Coordinate with third-party designers, content creators, and digital marketing specialists to deliver consistent quality.
  • Set clear objectives and provide guidance to achieve ambitious marketing goals.
  • Ensure cohesive brand messaging, voice, and visual identity across all touchpoints.
  • Maintain and strengthen the brand's reputation through clear and impactful communication.
  • Conduct market research to identify emerging trends, customer preferences, and insights to refine marketing approaches.
  • Leverage data-driven insights to refine product positioning and overall strategy.


What are we looking for?


  • Bachelor’s degree in Marketing, Business, or a related field.
  • Proven experience in marketing, ideally in the sports, lifestyle, or outdoor industry.
  • Strong leadership and team management skills.
  • Creative thinker with a passion for brand-building and authentic storytelling.
  • Excellent analytical and problem-solving abilities.
  • Proficiency with digital marketing tools and analytics platforms.
  • Exceptional communication and presentation skills.


Competitive Salary + Benefits.


Please contact Asher Hart for more information today.



Location: London, GB

Posted Date: 11/22/2024
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MacGregor Black

Posted

November 22, 2024
UID: 4933447741

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