Digital Marketing Data & Analytics Manager

Digital Data & Analytics Manager - UK Home based - ARD1058584

Purpose of the Role

This exciting remote based Digital Data & Analytics Manager opportunity has arisen to join our Digital team to drive forward our digital data strategy and analytical reporting function, and provide insight to the Digital Marketing & Experience teams in order to make the right decisions and deliver group growth targets.

This role will be to build and embed a culture of analytical insight in order to solve business and customer problems. You will need to deliver best in class digital analytics implementation and then proactively report and share insights with a wider group of stakeholders to help optimise our Digital marketing and experience.

What you will do

This is an overview and not an exhaustive list of responsibilities. Collaborating with your Line Manager, you will develop your own objectives but focus on all of the following and more:

• Provide insight and analytical direction and strategy to aid the digital team and stakeholders to make decisions and meet group growth targets.
• Drive the development and roadmap of the correct tracking and analytics suite for Marketing & Digital experience.
• Produce palatable MI with actionable insights and ensure exception reporting is in place to manage performance SLAs.
• Management of multiple Google Analytics accounts and profiles spanning a number of customer-facing websites across the wider Ardonagh Group.
• Ownership of Google Tag Manager and the tracking tags and pixels within the container which sit across our front end and back end web properties.
• Take charge of Trading Insights to support the digital trading function: Reporting and providing insight into our end to end Digital performance. This will involve working with stakeholders around the business to understand income & sales reporting against digital marketing channels.
• Implementation of new tags across our web properties when required.
• Integration of affiliate marketing tracking into our multiple back end environments and providing support to our local teams to help with sale validations.
• Implementation of call tracking and subsequent reporting.
• Working with our Central MI team and back-office quote and buy systems to ascertain funnel performance, drop off, and ultimately report on Income generated by digital channels.

Who we are looking for

This is an opportunity for an experienced and approachable Web Analytics and Digital Marketing Leader, ideally from a financial services environment, who is willing to work as part of a team and manage stakeholders at all levels. We are looking for someone has/is:

• Good experience in web analytics and digital marketing roles with strong knowledge of digital marketing principles.
• The ability to work in multi-website and multi-brand environment.
• Experience as a superuser of the Google marketing suite and know all the ins and outs of Google analytics, advanced Excel functional skills, powerful data tools such as QlikSense, Power BI, Looker Studio and basic SQL knowledge.
• Well versed with cross domain tracking.
• Experience across Google analytics products as we are a Google house. It would be preferable if you had knowledge of other platforms such as Adobe to help inform purchasing decisions.
• Experience with session tools such as Hotjar and Sessioncam with the ability to report findings from these to a wide audience.

This is an opportunity for a subject matter expert with strong interpersonal and management skills, a team player, who can guide and innovate others and lead by example. You will need to be able to think creatively and strategically, demonstrate passion for showcasing digital performance and strong communication skills across all mediums as you will work with a wide variety of stakeholders. You must be commercially aware, have diligent planning and implementation skills and be able to work and report on budget performance, whilst being tenacious, resilient and balance competing priorities.

In return you will be welcomed and supported by our Ardonagh family joining an organisation that cares about you as a person and your wellbeing. Some of the other benefits are:

• Holiday entitlement of 26 days plus bank holidays
• Opportunity to progress your career across the entire Ardonagh family
• Award-winning learning & development offering and support to obtain professional qualifications to enhance your knowledge and career prospects
• Pension scheme for when you feel it’s time to retire
• 24-hour Employee Assistance support for you and your family’s physical and mental wellbeing
• Corporate perks such as discounted gym memberships, cinema tickets, shopping, Eyecare vouchers, cycle to work and much more
• One day paid volunteering to give back to our communities
• Ardonagh Community Trust (ACT) - raising funds for charity with donation matching in your local community
• The Spotlight Awards, where we celebrate the best of the Ardonagh Group and all the bright talent across our business.

We offer genuine potential for both personal and professional development, come and be part of our story and help us shape our future. So, what are you waiting for? Apply today and one of our team will be in touch.

Ardonagh Group is an equal opportunities employer, with a growing and thriving diversity, equity and inclusion strategy; we are committed to a working environment that is free from discrimination, is inclusive, and empowers our people to bring their whole self to work and reach their full potential.

If your application is successful, we will conduct relevant employment checks prior to you commencing employment with us. These will include verifying your recent employment, address, credit history and a standard criminal record check.

Please note: We may close a vacancy prior to the publish end date if the required quality or number of applications has been received. No Agencies please.

Why not check us out on LinkedIn or speak to one of our team to find out what life’s really like with The Ardonagh Group family.