Marketing and Communications Officer

About Heritage Trust Network

Bringing historic buildings and spaces back to life brings joy to so many people. It restores local pride and identity and creates jobs, workplaces, visitor attractions, educational facilities, arts venues and more. By reusing existing buildings our members are retaining embodied carbon and challenging the notion that regeneration means demolish and rebuild. There are thousands of people undertaking this amazing work, either professionally or as volunteers, in all parts of the UK.

Heritage Trust Network is the membership body for independent community organisations, charities and social enterprises that are saving, restoring and managing historic buildings, parks, gardens, canals and railways. Our membership includes both organisations specifically set up to save heritage sites and community organisations that deliver other types of services who have chosen to operate from historic buildings and spaces. We also welcome individuals, businesses and local authorities that support local heritage action. Together we organise conferences, site visits, meetings and online resources where we can network and learn from each other and meet experts and funders. We will soon be rebranding as 'Heritage Network' to better reflect our increasingly diverse membership.

Role

All members of our team undertake marketing and communications activities, the role of the Marketing and Communications Officer will be to plan, co-ordinate and support this activity as well as much of the direct delivery of communications. They will work closely with team members to ensure all communications are consistent across the organisation and conform to best practice standards and guidance. They will undertake key marketing and communications activities such as creating and posting content. This role will work closely with our heritage trainees, providing training and delegating, to deliver some of the key tasks.

Key responsibilities:

• Review the Network’s marketing and communications and develop a Marketing and Communications Strategy and Annual Communications Plan, and ensure staff are able to implement it consistently across the organisation
• Develop and create content for inclusion in email newsletters (such as the fortnightly UK-wide newsletter, opportunities bulletin and any future supporter or public newsletters) and other targeted email communications
• Manage, and have oversight of, promotional emails and ensure they meet the Network’s objectives in terms of targeting, content and design
• Develop, create and publish content for Network social media channels and monitor engagement
• Manage, and have oversight of, the Network’s website and ensure content and design are maximised for engagement
• Write and distribute media releases and other media communications
• Ensure that Network events are promoted effectively to ensure ticket sales and high attendance
• Work with the Membership Manager to refine member communications and maximise member engagement
• Organise those Network events that have a promotional function (e.g. “Introduction to Heritage Trust Network”)
• Work with graphic designers, copywriters and videographers to produce publications and films to promote the Network
• Collate and publicise Impact Survey results and the Annual Report through the use of infographics and bitesize, engaging content via Network communication channels
• Collect and promote member case studies in order to support the Networks advocacy for community heritage
• Organise presentations to the staff teams of key organisations (such as Funders)
• Ensure all staff and volunteers are using consistent messaging and following brand guidelines via all Network channels
• Ensure all communications are accessible and inclusive for the target audiences
• Be the named contact to work and build relationships with the media and communications officers in partner organisations and deal with general information enquiries about the Network

General responsibilities:

• Work as a member of the Network team, covering for colleagues where required,
• Ensure your activities deliver the Strategy and Business Plan.
• Help to champion the rescue and reuse of historic sites across the UK for community benefit, particularly by charities, social enterprises and community organisations.
• Ensure that all Network activities and communications to members are accessible, inclusive and of a high standard.
• Represent the Heritage Trust Network at online and in-person events.
• Use the Network’s agreed digital systems and carry out duties in a transparent manner (e.g. using the Network’s internal calendar system, storing digital files in agreed shared places, logging activity on the CRM).
• Follow Network policies and procedures.

Who you are

You have developed marketing and communications skills through work in heritage, culture, community development or regeneration. You are able to think strategically, collaborate with colleagues to co-design campaigns, and get involved in day-to-day content development and delivery.

You are a self-motivated and hard-working team member who is committed to equality, diversity and inclusion. Team spirit and excellent customer service runs throughout everything you do from timely communication with colleagues, to the satisfaction of a job well done when supporting members and building relationships. Your interest in regeneration, heritage and sustainability in the built environment is evident as is your willingness to promote the work of the Network.