Ecommerce Manager

Ecommerce Manager

About the Role:

We are seeking a dynamic and experienced Ecommerce Manager to lead and drive our online business. The ideal candidate will have a proven track record in managing and optimizing ecommerce platforms, increasing sales, and enhancing customer experience.

Responsibilities:

• Strategy Development:
• Develop and execute a comprehensive ecommerce strategy aligned with overall business objectives.
• Conduct market research and competitor analysis to identify opportunities and threats.
• Set clear KPIs and targets to measure the success of ecommerce initiatives.

Platform Management:

• Oversee the management and optimization of our ecommerce platform(s) (e.g., Shopify, Magento, WooCommerce).
• Ensure smooth website functionality, including product listings, checkout processes, and mobile optimization.
• Monitor website performance and implement necessary improvements to enhance user experience.

Digital Marketing:

• Lead digital marketing efforts, including SEO, PPC, social media marketing, and email marketing.
• Collaborate with the marketing team to develop and execute effective digital marketing campaigns.
• Analyze website traffic and customer behavior to optimize marketing strategies.

Sales and Revenue:

• Drive sales growth and revenue generation through effective online marketing and promotions.
• Analyze sales data to identify trends and opportunities for improvement.
• Implement strategies to increase average order value and conversion rates.

Customer Experience:

• Prioritize customer satisfaction and loyalty by providing excellent online customer service.
• Manage customer inquiries, complaints, and returns efficiently.
• Implement customer feedback to enhance the overall shopping experience.

Team Management:

• Lead and mentor a team of ecommerce specialists.
• Assign tasks, set goals, and provide ongoing training and development.
• Foster a positive and collaborative team culture.

Requirements:

• Proven experience in ecommerce management, preferably in a B2C environment.
• Strong understanding of digital marketing principles and strategies.
• Proficiency in using ecommerce platforms and analytics tools (e.g., Google Analytics, Adobe Analytics).
• Excellent analytical skills to interpret data and make data-driven decisions.
• Strong project management and organizational skills.
• Excellent communication and interpersonal skills.
• A passion for ecommerce and a drive to achieve results.