Customer Marketing Manager

TCP is committed to cultivating a diverse and inclusive team. However, we are not able to sponsor visas for this role.

About TCP (TimeClock Plus):

For more than 30 years, TCP has helped organizations engage their people by providing flexible, mobile timekeeping and workforce management solutions. Trusted by tens of thousands of customers and millions of users, TCP delivers best-in-class technology and personalized support to organizations of all sizes in the public and private sector to meet their complex timekeeping, employee scheduling, leave management and other workforce needs. Growth is happening and our vision for a successful future is clear - We'd love for you to join us on this journey! For more information on TCP, visit www.tcpsoftware.com or follow us on LinkedIn or Facebook.

About the Position:

The Customer Marketing Manager will be responsible for developing and executing marketing strategies that enhance customer engagement, retention, and advocacy. This role will work closely with cross-functional teams to create and implement campaigns that support customer success and drive business growth.

As a Customer Marketing Manager, you will:

• Develop and execute customer marketing strategies to drive engagement, retention, and advocacy.
• Collaborate with cross-functional teams, including product, sales, and customer success, to ensure alignment and integration of marketing initiatives.
• Analyze customer data and insights to identify opportunities for targeted marketing campaigns.
• Create and manage multi-channel marketing campaigns, including email, webinars, case studies, and customer events.
• Monitor and report on the effectiveness of marketing campaigns, using data to optimize and improve performance.
• Develop and maintain customer segmentation and personalization strategies.
• Manage customer advocacy programs, including customer testimonials, case studies, and reference programs.
• Stay up to date with industry trends and best practices to ensure we remain competitive in the market.

You are a strong fit for this role if you have:

• Bachelor's degree in Marketing, Business, or a related field.
• 3+ years of experience in customer marketing, preferably in a B2B SaaS environment.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills.
• Proven ability to manage multiple projects and meet deadlines.
• Experience with marketing automation tools and CRM systems.
• Creative thinker with a passion for customer-centric marketing

Benefits:

• Competitive salary
• 20 Days of PTO (Paid Time Off) and 13 days of companywide holidays
• 8 hours to volunteer and impact the community
• Comprehensive benefits (Health/Dental/Vision/ 401K)
• The work/life set up you need to be successful.

TCP is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

TCP is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Location: Plano, TX, US

Posted Date: 11/22/2024