Marketing Communications Specialist, Latin America

Marketing Communications Specialist, Latin America

About Lubrizol

The Lubrizol Corporation, a Berkshire Hathaway company, is a specialty chemical company whose science delivers sustainable solutions to advance mobility, improve wellbeing and enhance modern life. Founded in 1928, Lubrizol owns and operates more than 100 manufacturing facilities, sales, and technical offices around the world and has about 8,000 employees. For more information, visit www.Lubrizol.com.

We value diversity in professional backgrounds and life experiences. By enabling a consistent, unbiased, and transparent recruitment process, Lubrizol seeks to create a positive experience for candidates so we can get to know them at their best. We recognize unique work and life situations and offer flexibility, ensuring our employees feel engaged and fulfilled in every aspect of life.

Lubrizol is currently looking for a marketing specialist to join our LATAM Marketing Communications team. In this role, you will be responsible for working closely with the LATAM Marketing Communications Manager to execute and measure marcomm strategies that inform, inspire, and engage our internal and external stakeholders.

This role is part of a Marketing Communications team responsible for a regional Marcomm approach, including developing and implementing marketing communication strategies and programs to bolster Lubrizol’s overall brand awareness and opportunities throughout the LATAM region, with a main focus in Brazil.

The successful candidate must have a proven ability to develop and execute marketing communications strategies, create engaging content, and work with diverse departments.

Essential Job Functions:

1. Support the development and execution of One Lubrizol marketing communication strategies and plans for the LATAM region, aligned with the overall regional business and global marcomm objectives.
2. Seek opportunities to bolster Lubrizol’s awareness in the market, in alignment with One Lubrizol brand projects and guidelines.
3. Collaborate with the regional marketing team to localize and adapt global marketing campaigns for the LATAM market, ensuring cultural relevance and effectiveness.
4. Maintain relationships with local PR agency to secure coverage and press releases to maximize brand exposure and PR opportunities.
5. Create engaging and localized content for various marketing channels, including social media, websites, and blogs.
6. Execute digital marketing initiatives, including social media campaigns, email marketing, website optimization, and SEO/SEM strategies.
7. Analyze and report marketing communication performance metrics and leverage insights to optimize future campaigns.
8. Stay updated with industry trends and competitor activities to identify new marketing opportunities and ensure a competitive edge.
9. Establish relationships with internal clients and departmental groups to plan and execute communications projects.
10. Write and/or edit content in many forms and styles, with specific focus on presentations at special internal events and internal communications.
11. Develop initiatives to foster employee engagement and promote a positive company culture in the Latin America region.
12. Work closely with all other members in the Marketing Communications team to accomplish goals.
13. Ensure consistent brand messaging and visual identity across all marketing communications.
14. Support marketing events in the LATAM region, including Lubrizol-owned events and industry conferences.
15. Support the translation process for internal and external communications, where necessary.
16. Support other internal and corporate communications initiatives as needed.

Skills, Qualifications, Experience, Special Physical Requirements:

1. Postgraduate/Bachelor’s degree in Marketing, Communications, or related field.
2. 3-4 years of experience in marketing or corporate communications roles.
3. Ability to interact with diverse groups of people, develop strong networks and build credibility within the organization.
4. Strong creative and copywriting skills, with the ability to craft engaging content for different target audiences.
5. Excellent oral and written communication skills focused on conveying complex information.
6. Proficiency in digital marketing tools and platforms, including social media management, email marketing, and web analytics.
7. Cross-functional collaborator skilled at bringing people together and building relationships to drive results.
8. Demonstrated ability to meet deadlines and multi-task in a fast-paced environment.
9. Ability to travel (regionally and potentially globally) up to 10%.
10. Demonstrated proficiency in both written and spoken English and Spanish.

Ready for your next career step? Apply today and let's shape the future together!

It’s an exciting time to be part of Lubrizol. Lubrizol is not staying put. We are continually learning and evolving. Our passion delivers our success — not only for Lubrizol but for those who count on us every day: our employees, customers, and communities.

As a diverse, global team, we work together to solve some of the world’s most pressing challenges. We impact everyday lives through science only Lubrizol can deliver, and we never stop pushing to do it better.

One of the founding principles of The Lubrizol Corporation more than 90 years ago was treating every employee with dignity and respect. That same commitment is only stronger today.

More than that, we are committed to providing an environment where every employee can be the best they can be, no matter their ethnic origin, religion, sex, national origin, sexual orientation, gender identity, disability or any other characteristic.

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Location: Brasil, BR

Posted Date: 11/23/2024