New Business Marketing Manager

Marketing & New Business Manager

Leeds, England, United Kingdom

Reporting to: Managing Director

Location: Leeds

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Tell me more about agency4D.

At Agency4D, we challenge our clients thinking when it's in their best interest. We're not just a service provider— we're an extension of their team, dedicated to delivering impactful brand strategies, re-brands and branded spaces with purpose. We’ve always been ambitious in what 4D can become, pushing what’s possible and exploring new ways of doing things. We're always learning, living to our mantra to be "beyond the norm".

Our marketing team will ensure we stand out amongst our competitors, have a compelling presence, messaging and content programme to attract clients and talent, and ensure we’re the first port of call for the most interesting brand opportunities in the marketplace.

Our New Business and Marketing group will work closely together to build our presence and credentials, ensuring that the world knows who we are, what we do, and building a stimulating opportunities book for our new business pipeline.

About you.

Using your experience and skills, you will drive and coordinate the execution of strategic Marketing activity to strengthen our reputation and position 4D as the leading brand consultancy in the market.

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You are responsible for:

You’ll be taking the lead on our own agency marketing activities to broaden our reach, amplify our message and help us achieve our vision of being the indisputable agency of choice.

This role is specifically focussed on our own marketing with a cross over into client client’s strategies where required.

Content

• Work with the wider team to develop case studies, testimonials and other materials that support our sales and marketing efforts.
• Manage the 4D Content timeline and execution across channels such as Social Media, Email, Paid and our website.
• Project manage 4D case study and work launches
• Ensure all Marketing content copy meets our standards
• Drive the publication of regular content on the website
• Drive the delivery of the 4D Newsletter

PR

• Recognise PR opportunities
• Build knowledge of UK media landscape, including key journalists and placement slots
• Assess all PR opps against the Marketing Strategy as well as own research

Events

• Assist the Creative Director in shaping event speaker pitches and event presentation content
• Shape the Marketing events list and oversee actions
• Project manage 4D-owned events
• Drive email campaigns and social promo as required for each event
• Source and attend networking events.

Awards

• Create messaging that communicates 4Ds strengths and build activities, such as an award strategy and events that support this.
• Coordination of award entries with Creative Director
• Support Creative Director in optimising final award entry content

Strategy

• Develop and implement an ongoing, highly targeted marketing strategy that’s aligned with our key propositions and supports our growth.
• Support our Creative Director in the creation of marketing toolkits for our core business offers: Brand, Culture, Experience (key messages, spokespeople, content plan)
• Manage the day-to-day implementation of the marketing strategy, prioritising workload and resource in service of that but also business growth
• Assess all reactive and proactive Marketing opportunities to ensure on-strategy
• Manage a marketing budget, measuring ROI on campaigns and making adjustments as needed.

Insights

• Track industry news, i.e. events, competitor activity - highlight learnings and propose action we should take
• Track department and channel analytics on a monthly, quarterly and annual basis – highlight learnings and propose action we should take
• Collate feedback from event attendees to shape and share key insights for event strategy
• Create Competitor audit for sharing with Creative Director and Managing Director every 6 months

Community

• Host the new starter induction using new approved deck and identify and log people’s interest areas for future marketing activity
• Own/Share Marketing updates during company Monthly Marketing Meetings.
• Maintain the stakeholder and client contact database/CRM
• Build a strong employer brand that drives employee engagement, retention, and recruitment.

Channel & Department

• Track and record all operations, processes and passwords for the department within the Department Continuity document / section of the server
• Save all files by default to the Marketing Server
• Record and save down compliance checks and client permissions for external comms on all 4D x Work and 4D x Awards
• Managing the relationship with digital partners: website developers, SEO consultant, CMS access
• Wider marketing partnership, subscription and digital profile management and maintenance

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You’ll have:

• Experience working in an events or relationship-building role - within a creative agency or environment would be preferred.
• Be creative and smart about the different ways content, research, and IP can ultimately help the studio
• A way with words and a like for creating content
• A proven track record of developing and executing successful B2B service or solution focussed, sales and marketing strategies.
• Excellent communication skills, both written and verbal.
• Experience in getting the best out of teams through effective collaboration.
• Passion for driving results and exceeding targets.

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You should:

Be an effective communicator - in writing or person, you should be persuasive and articulate. You clearly express your point of view and are willing to challenge others in developing and articulating theirs.

Push for success - you should be continuously looking for ways to reach your goals and will always persevere until they are achieved. You should always be looking for new commercial opportunities, you are competitively driven to ensure the success of our business and ambitious for yourself and others around you.

Build long-lasting relationships - you enjoy expanding your network and leverage your current relationships to seize opportunities. You should have relentless, infectious positive energy, which others feed on.

Be an innovator - you enjoy the world, theories, concepts, and how to apply them to our business. You are interested in generating ideas and approaches for both the long and short term to create a clear future.

Be structured - organised in your approach, you enjoy making plans and prioritising, you are rigorous with a keen eye for quality and finessing your work

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What you'll get:

• Based in our Leeds studio within our core hours.
• Flexibility on when you want to work outside of our core hours - start early, start late.
• Laptop for the duration of your role (Mac)
• 21 days holiday plus bank holidays and Christmas closure, plus your birthday off (rising after 2 years).
• Company Performance linked bonus scheme (this is depending on the business’ performance and is not a contractual benefit)
• Gym membership
• Regular socials and team lunches