Marketing Manager

YF are incredibly excited to be working with a founder-led, high growth, scale-up challenger brand who are disrupting their category.

Since being founded in 2022, they have had TV appearances, endless 5 star reviews and boast a wide range of stockists throughout the UK. They have a core sustainability factor at the heart of what they do; promoting top tier ingredients without compromise.

We are partnered with them to source a Brand/ Marketing Manager to take autonomy of the marketing function and continue to bring the brand to life. Working closely with the founders, you will create and execute a marketing strategy that aligns with business goals and connects with the wider community.

Key responsibilities:

• Design and execute a comprehensive marketing strategy that is in full alignment with business strategy to increase brand awareness.
• Cultivate and maintain a consistent brand voice and identity that resonates with our target audience and builds a loyal customer base.
• Oversee the creation of compelling, on-brand content across social platforms by collaborating with external content creators and partnering with aligned brands.
• Manage all social media posts, blog content, and email newsletters to boost customer engagement and loyalty.
• Collaborate with external agencies to support the execution of PR initiatives and paid advertising campaigns.
• Monitor customer insights and performance metrics to analye trends and refine marketing strategies.

Requirements:

• 2+ years’ marketing experience in FMCG.
• Content/ social/ community management minded - staying up to date with trends.
• Proven ability to champion the voice of the customer and turn customer insights into actionable plans.
• Passionate foodie and excited by a challenge.