Head of Digital - Driving Commercial Success Through Digital Innovation

Apprentify Group seeks a commercially astute and results-driven Head of Content, Social & PR to spearhead our internal marketing agency. This pivotal role demands a strategic thinker with a proven track record of delivering measurable ROI through innovative content, social media, and PR initiatives. The successful candidate will be instrumental in transforming Apprentify Group into a world-class content generator, engaging and educating candidates and B2B customers across our operational companies.

Key Responsibilities:

Strategic Leadership

• Lead and mentor a dynamic content team, establishing clear standards and fostering a culture of creativity and collaboration to enhance content quality and effectiveness.
• Set measurable KPIs to evaluate content performance, ensuring alignment with broader marketing goals and driving continuous improvement across all content initiatives.
• Strategically build and refine the content team by identifying skill gaps, providing professional development opportunities, and cultivating a high-performing environment that adapts to changing audience needs and industry trends.
• Manage and support the smooth running of the internal ‘virtual studio’ to ensure all projects are delivered on time, to a very high standard.
• Develop and execute a data-driven, ROI-focused content, social, and PR strategy aligned with APPRENTIFY GROUP 's commercial objectives and growth targets
• Collaborate with the Group Head of Marketing to ensure all initiatives support overarching business goals and contribute to revenue growth
• Implement cutting-edge content strategies that position APPRENTIFY GROUP as an industry thought leader in digital and technical apprenticeships and talent recruitment

Commercial Acumen

• Demonstrate a strong understanding of market dynamics, competitor activities, and industry trends to inform strategic decisions
• Develop and manage KPIs that directly tie content, social, and PR efforts to business outcomes and financial performance
• Optimise resource allocation and budget management to maximise ROI across all marketing initiatives

Cross-functional Collaboration

• Work seamlessly with specialist group marketing services in design, acquisition, CRM, data, and videography to execute high-impact campaigns
• Forge strong relationships with C-suite executives, effectively communicating the value and ROI of content, social, and PR strategies
• Collaborate with operations companies to develop and implement branded client recruitment campaigns that drive measurable results

Innovation and Thought Leadership

• Pioneer innovative content formats and distribution strategies that set APPRENTIFY GROUP apart in the competitive landscape
• Develop a content ecosystem that not only engages but also educates and converts both B2C candidates and B2B customers
• Stay at the forefront of industry trends, continuously adapting strategies to maintain a competitive edge

Qualifications and Experience

• 5+ years of experience in senior marketing roles, with a strong focus on content, social media, and PR
• Proven track record of developing and executing marketing campaigns with demonstrable ROI and commercial impact
• Deep understanding of both brand awareness and performance marketing principles, particularly in the education or apprenticeship sector
• Experience in creating and managing multi-channel content strategies that drive engagement and conversions
• Strong commercial acumen with the ability to tie marketing efforts directly to business outcomes

Key Attributes

• Results-oriented mindset with a relentless focus on ROI and commercial outcomes
• Strategic thinker capable of balancing long-term brand building with short-term performance goals
• Exceptional communication and presentation skills, with the ability to influence and educate C-suite executives
• Adaptable and innovative, thriving in a fast-paced, growth-oriented environment
• Strong leadership skills with the ability to inspire and mentor a high-performing team
• Data-driven decision-maker with a keen eye for analytics and performance metrics

The Ideal Candidate

The successful candidate will be a visionary leader who can transform APPRENTIFY GROUP 's content, social, and PR strategies into powerful drivers of business growth. They will possess the commercial savvy to understand market dynamics, the creativity to develop engaging content, and the analytical skills to measure and optimise performance continually.

This role requires a strategic thinker who can articulate the value of content marketing to C-suite executives, translating complex metrics into clear business impact.

The ideal candidate will be equally comfortable crafting high-level strategies and diving into the details of campaign execution.

Above all, we seek a dynamic individual who can elevate APPRENTIFY GROUP 's content to world-class standards, positioning the company as a thought leader in apprenticeship and talent recruitment while driving tangible business results.

Benefits:

• Nest Pension Scheme
• Increasing holiday entitlement based on length of service
• Your birthday off
• One paid 'charity day' per year - take time from work to benefit others
• Option to buy additional annual leave
• Access to 'The Loop' - our exclusive platform where you can find over 700 retail discounts from groceries to holidays
• Private Medical Insurance, including dental and optician plan
• Work laptop and other IT equipment
• Expenses paid