Marketing Manager

About us: At AdvTech Resourcing , we dont just connect talent with opportunity but we build futures, inspire careers, and shape industries. As leaders in the recruitment space, our passion lies in empowering individuals and organizations to reach their full potential. What youll be doing: Brand Strategy Development Develop comprehensive brand marketing strategies aligned with business goals and target audience preferences. Conduct market research and analysis to identify brand positioning opportunities and competitive advantages. Define brand messaging, tone, and identity to ensure consistency across all marketing channels. Brand Positioning Management Maintain brand consistency and integrity across all marketing materials, communications, and touchpoints. Develop and enforce brand guidelines to ensure adherence to brand standards and values. Monitor brand sentiment and perception, identifying areas for improvement and enhancement. Campaign Planning and Execution Plan and execute integrated marketing campaigns across multiple channels, including digital, print, and social media. Collaborate with internal teams and external agencies to develop creative assets and content for campaigns. Monitor campaign performance and effectiveness, optimizing strategies and tactics for maximum impact. Brand Performance Analysis Analyse brand performance metrics, including brand awareness, engagement, and sentiment. Evaluate the effectiveness of marketing initiatives and campaigns, identifying areas for improvement and optimization. Provide actionable insights and recommendations to drive continuous improvement in brand marketing efforts. Brand Collaboration Collaborate with cross-functional teams, including sales, product development, and customer service, to ensure alignment of brand messaging and strategies. Partner with external stakeholders, such as vendors, partners, and influencers, to amplify brand reach and engagement. Represent the brand at industry events, conferences, and trade shows to enhance brand visibility and reputation. What will you need? Relevant Bachelor's Degree/IMM Diploma At least 7 years experience in Marketing of which 3 years' continuous job experience as a Marketing Manager (Previous people management experience) Previous experience in Brand Management as well as digital strategy 3 years exposure in digital marketing Managing 2 or more brands Previous experience in B2B and B2C Marketing Full 360 marketing (digital, traditional, out of home, PR), Multinational exposure If you a fearless marketing/brand specialist with a large footprint in the corporate sales industry, apply today

Location: Johannesburg, ZA

Posted Date: 11/25/2024