Social Media Executive

Firmdale Hotels is seeking an ambitious and motivated Social Media Executive to join the PR & Marketing Team. In this role, you will be responsible for executing an insight-led social media strategy across our hotel brands, in line with the wider PR and marketing objectives.

You will play a key role in enhancing Firmdale’s online presence by creating engaging content, managing our social media platforms, and fostering meaningful interactions with our online community.

This is an exciting opportunity for a creative and driven individual who is passionate about storytelling, content creation, and staying up to date with the latest trends in social media. You will be working closely with the Head of Social Media & Content to craft compelling narratives that resonate with our audience, while showcasing the unique experiences that Firmdale Hotels has to offer across London and New York.

Responsibilities:

• Working closely and reporting to the Head of Social Media & Content you will execute an insight-led social media strategy across hotel channels in line with wider PR and marketing objectives
• Copywriting, content creation, publishing and community management for Firmdale’s social media platforms, ensuring content speaks to our brand purpose, researching interesting and value-driven hotel stories.
• Research upcoming trends and updates within the social media landscape.
• Attend meetings with travel and lifestyle content creators and journalists.
• Support the Head of Social Media & Content in the planning and creation of compelling content across in-feed, Reels, Instagram Stories and Instagram Guides.
• Visit our London hotels to capture video content for Instagram Reels.
• Help manage influencer and content creator requests and collaborations, assisting the PR team in planning, organising and reporting on all stays.
• Support influencer outreach working with targeted individuals who align with our brand and deliver strategic results across London and New York.
• Compile weekly hotel coverage reports and share social media coverage with stakeholders to track KPIs, providing continuous insights and learnings on content performance.

What You’ll Need:

• Experience in social media ideally in hospitality, and able to provide examples of work you have done before that drive results.
• Excellent copywriting skills with the ability to craft engaging, brand-aligned content.
• Proficiency in social media platforms (Instagram, Facebook, Twitter, LinkedIn)
• You’re passionate about creative visual assets and have the ability to create content using Canva, Adobe Suite, Photoshop and video editing apps
• Knowledge of social media trends and a passion for storytelling and creativity.
• Strong organisational skills and the ability to manage multiple projects in a fast-paced environment, being able to jump from hotel to hotel.
• Experience using social media scheduling tools and apps like Sprout to help manage day-to-day of running content management for multiple hotels.
• Experience working with influencers and content creators, with a keen understanding of digital PR and brand partnerships.
• Excellent communication and interpersonal skills, with the ability to build relationships with stakeholders at all levels.
• A proactive, results-driven mind-set, with an eagerness to learn and adapt.

What We Offer:

• Competitive salary to be discussed at venue
• Access to Wagestream our financial wellbeing app. Stream your accrued earnings before pay day, benefit from everyday savings and real time financial coaching.
• Health cash plan (including contributions towards dental, optical, alternative and complementary therapies)
• Discounted cinema tickets, gym membership, travel, retailers and restaurants
• Referral bonus scheme for recommending top talent
• Dry cleaning service for work attire and discounted personal dry cleaning
• Enhanced holiday allowance based on length of service
• Season ticket loan for convenient commuting
• Ongoing training, professional development, and fully funded English lessons
• Regular social events, team activities, and fitness sessions
• Benefits like cycle to work scheme and annual long service awards
• One allocated paid day per year for volunteering work
• Exclusive discounts at Design Hotels, staff sales, spa discounts, and product perks
• And much more!!

Why join Firmdale Hotels?

Firmdale Hotels is an international, award winning group of 11 luxury hotels and 10 bars and restaurants in London and New York. World renowned for their unique interiors and exceptional service, the hotels are trailblazers in hospitality and design.

We are delighted to have been recognised by the hospitality and travel industries for the great work our teams have achieved. To name a few of our recent awards and accolades:

• Times Best Places to Work 2024
• The Kings Award for Enterprise 2024 for outstanding contribution to International Trade
• Manager of the Year – Helle Jensen – Cateys 2024
• Hotel Chef of the Year Finalist - Jamie Atkinson - Hotel Cateys 2024
• Food & Beverage Manager of the Year Finalist - Pedro Paulo - Hotel Cateys 2024
• Ham Yard Hotel - two AA Rosettes for Culinary Excellence, Ham Yard Bar & Restaurant, 2024 as well as an AA Breakfast Award
• Dorset Square Hotel – One AA Rosette for Culinary Excellence, The Potting Shed, 2024
• Warren Street Hotel - Travel & Leisure ‘IT List’ best hotels in the world
• Whitby Hotel, Crosby Street and Warren Street - Michelin keys
• The Soho Hotel and Ham Yard - Conde Nast Traveller 2023 Top Hotels in London.
• Number Sixteen - Best Boutique Hotels in London, The Times, 2024.

You can see a full list of our awards and accolades here: https://www.firmdalehotels.com/b/awards-accolades/

If you're passionate about social media, love crafting stories, and are excited about working in a vibrant and luxurious hospitality setting, we’d love to hear from you!

In line with the Asylum and Immigration Act 1996, we do require all applicants to have the eligibility to live and work in the United Kingdom. Documentation will be required at interview stage.