Creative Copywriter - Sport

At Frasers Group we’re rethinking retail. Through digital innovation and unique customer experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers providing flexible and convenient ways to pay across our collection of established brands, including Studio, Sports Direct, FLANNELS, USC, Frasers, and GAME

Why join us?

Our Purpose – we are elevating the lives of the many with access to the world’s best brands and experiences

Frasers Group Financial Services is committed to delivering a positive colleague experience and to be able to make the most of it you need to immerse yourself into delivering on our principles:

• Think without limits - Think fast, think fearlessly, and take the team with you
• Own it and back yourself - Own the basics, own your role and own the results
• Be relevant - Relevant to our people, our partners and the planet

Are you ready to join the Fearless?

Working in partnership with the Creative Team and wider Marketing Team, the Creative Copywrtiter will ideate, develop and deliver copy across the Sports Direct ecosystem. Guided by the Sports Direct brand strategy and tone of voice, they’ll be responsible for copy and content curation across sports and lifestyle, including football, running, training, outdoor and USC.

From campaign ideation and messaging to creating organic social content and delivering copy for paid social, app/site and CRM, this role is the first point of contact for copy across Sports Direct, while also owning, curating and delivering the new Sports Direct editorial platform.

This role is right for you if you’re a sports-obsessed writer looking for an opportunity to join an energetic, hungry creative team that believe in keeping it simple whilst delivering great work.

• Interpret creative briefs to develop and produce creative concepts through to execution alongside the creative and marketing teams, driven by insight and the yearly marketing objectives.
• Writing high-engagement social media content that reflects the brand voice and tonality.
• Help write and edit scripts with the directors and video team.
• Interview athletes, influencers and campaign subjects across touchpoints.
• Ideating, writing and curating content for the Sports Direct editorial platform, driven by insights, commercial priorities, a strong cultural awareness, and SEO knowledge.
• Reviewing and editing campaign proposal decks developed by you and the team ahead of sharing with our key brand partners (Nike, adidas, Puma, Under Armour).
• Producing punchy and disruptive OOH copy concepts for a mixture of formats including 48 & 6 sheets as part of wider campaigns and reactive moments.
• Re-writing and updating information on websites and in company materials.
• Write original copy and edit content for a range of internal marketing and communications materials.
• Edit your own and others’ writing.
  
  

• Excellent writing ability, including the ability to write in different styles and to other people's direction.
• Strong listening skills, so that you can understand what the business needs/wants and effectively develop a project brief.
• Ability to understand your target audience - you're not writing for the client, you're writing for their readers, so you'll need to know what interests them.
• Good research and analytical skills to gain an accurate understanding of the subject in question.
• Excellent organizational skills: you need to be highly organized to manage multiple projects simultaneously, to a high standard and often to tight deadlines.
• A creative approach, both in coming up with ideas for new projects and for getting a message across innovatively.
• The ability to work independently and flexibly with a positive can-do mentality.
• Excellent attention to detail, including the ability to proofread your own and others' work.
• Understanding of SEO and how this shapes content.
• Fundamental that you have a solution-orientated mindset.
• Sport is a daily part of our lives, and the successful candidate should have a passion for keeping active and up to date with what’s happening in the sporting landscape.
  
  

Along with your benefits package we also offer a wide range of perks for our colleagues:

Reward, Recognition and Opportunities

Frasers Champion- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have thought without limits, owned it or been relevant.

Fearless 1000 – By October 2025, we want our share price to hit £10. If that happens for 30 or more consecutive trading days, all colleagues across the business will receive a bonus! The top 1000 performers in the company will receive unprecedented bonuses, worth from £50,000 to £1million! Senior leaders across the business nominate these performers twice a year for embodying our core values and delivering exceptional performance*.

*subject to terms and conditions

Frasers Festival – an event like no other! Our Frasers Festival is our celebration for Head Office and Retail Staff across the UK and Europe – hosting a MEGA brand village, guest speakers from the world's biggest brands, evening entertainment, the ultimate Frasers Fearless Fitness Challenge and much more.

CEO Sessions – Once a quarter we offer 20 employees the opportunity to attend our “CEO Sessions” ran by our CEO and leadership team. Employees have the chance to connect, network and submit questions around specific topics such as our Sports or Luxury business.

Retail Reconnect – In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, Head Office employees will gain insights by spending two days in one of our stores or the Warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.

Employee Welfare

Frasers Fit – Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.

Retail Trust – We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.

What’s next?

Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter- this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action.