Marketing Data Analyst

Who are we?

We’re MoneyPlus. We help people live better. Life isn’t always simple, that’s why we do what we do. Our services help to make life less complicated – and expensive. We offer advice and financial services that help our customers overcome their troubles with debt once and for all. We’re people who take care of people. We’ll be there to help with things that can easily be forgotten about, answer any complicated questions and help our customers to plan for their future and reach their financial goals.

Tough problems and challenges are no match for us. We’re a team of quick thinkers and relentless doers, with lots of ideas and plenty of passion to help improve the lives of others. If you share our passion for improving the lives of others through simple, affordable, jargon-free services, then you may have what it takes to join our team.

Why do we need you?

We’re looking for a Marketing Data Analyst who will will play a key role in driving data-driven decision-making and optimising marketing strategies. The role encompasses full ownership of data analysis projects, collaborating with stakeholders, and presenting actionable insights to enhance the company’s marketing effectiveness. This position is central to bridging the gap between data and strategic business decisions, providing a platform for growth and leadership exposure.

What’s in it for you?

We believe our people truly are our greatest asset, that’s why we make sure our MoneyPlus People have the best experience, right from our first interaction all the way through their career with us. There’s way too many to list, but here are a few of the best reasons to join the MoneyPlus team:

• Family Friendly – Having a healthy work life balance is important to us. We offer a minimum of 23 days holiday allowance per year, with the opportunity to buy extra days if you need them.
• Discounts – Is there anything better than a few freebies? Join our team and you’ll have access to Perkbox, which has tons of deals for you to choose from, as well as free healthy breakfast in our on-site café, tea and coffee, and fresh fruit.
• Social – We value the relationships our employees have with one another, encouraging them to come together. Whether it’s a catch up in our café, a team trip out, or letting their hair down at one of our free annual events.
• Café – We want our people to be happy and healthy, which is why we provide an award winning subsidised café that serves free healthy breakfast every morning and discounted meals throughout the day.
• Doing our bit – We show support in every way we can to our clients, people, and company charity. We have regular fundraising activity, organised by our very own Social and Fundraising Committee.
• Wellbeing –We provide a free cashback healthcare plan, our very own 24/7 free to access gym, MoneyPlus Fitness, and an onsite Wellbeing Counsellor, as we’re committed to looking after your physical and mental health.
• Training – We want our people to be the best. We care about your development, which is why we provide professional training opportunities, so that you can be the best possible you.

Visit our website to find out more about our company culture https://moneyplusgroup.com/careers/

What do we need you to do?

Data collection, measurement and management:

• Take ownership of marketing data initiatives, managing projects from inception through to insight delivery.
• Collect, analyse, and interpret data from various marketing channels (e.g., digital ads, website analytics, social media, and CRM systems).
• Develop and apply attribution models to accurately measure the effectiveness of marketing activities across all channels.
• Identify trends, patterns, and key insights from marketing data to refine targeting strategies, improve conversion rates, and enhance customer engagement.
• Develop clear and concise visual reports and dashboards, presenting findings and recommendations to senior leaders.
• Work closely with marketing, media agencies, and internal operational teams to align data analysis with business objectives and project outcomes.
• Contribute to shaping marketing strategies by providing data-driven insights that align with the company’s goals and metrics.

Compliance Requirements

• Maintain all required standards and behaviors outlined in MoneyPlus training and the Competency Framework
• Maintain familiarity with relevant data protection frameworks such as GDPR, or PECR.
• Maintain compliance with the FCA’s Code of Conduct rules, including acting with integrity, care and consideration of the interests of our customers.
• Maintain high standards of data integrity and information governance.

Required Competencies / Behaviours

• Streamline existing reporting suite and advise on new, amendments and improvements.
• Develop and maintain regular reports and dashboards to track key marketing metrics and KPIs.
• Present data insights and recommendations to marketing and executive teams through clear and compelling visualizations.
• Ensure all reports and definitions are documented and distributed where necessary.
• Collaborate with cross-functional teams to stay abreast of outcomes and learnings.

What skills and experience do we need you to have?

Essential:

• 4+ Years of experience in marketing analytics, or similar role.
• Proficiency with data analysis tools and software (e.g., Google Analytics, SQL, PowerBI).
• Specific experience in developing and applying attribution models to assess the effectiveness of marketing activities.
• Demonstrable understanding of Performance Marketing and Media Measurement

Desired:

• Experience with marketing automation and CRM systems.
• Experience with customer segmentation, market research and competitor analysis.
• Knowledge of statistical analysis techniques.

Are you ready to join us?

At MoneyPlus we want to create a work environment that inspires you to excel. Through our combination of support, working as a team and our ambition to be better, we want to help you achieve and create a future with us. Sound good? Apply now!