Account Director, Integrated Media Strategy

Account Director, Integrated Media Strategy

Current Global is an award-winning global communications agency that puts humanity at the heart of everything we do, from our internal culture to the way we help clients understand that people want to connect with companies and brands as real and human as they are.

A member of the Interpublic Group of Companies (NYSE: IPG) and The Weber Shandwick Collective, our footprint spans Asia, Europe, MENAT, North and South America with strength and depth across corporate, consumer, health, and technology communications. Our dynamic team of public relations, marketing, and integrated media experts works with some of the world's most iconic companies and brands to develop highly strategic and creative campaigns, collaborating across four talent communities: Client Experience, Insights, Creative, and Integrated Media.

POSITION PROFILE.

Current Global is seeking a Director, Integrated Media Strategy with expertise in cross channel communications. A forward thinker with an integrated media mindset, the Director will work across a variety of clients to support the develop of earned-led strategies designed to drive cultural relevance and brand love for our clients. This role will also require leading integrated media strategy and developing creative earned-led ideas for new business proposals.

PRIMARY RESPONSIBILITIES.

• Responsible for integrated media strategy and planning for existing clients and new business.
• Employs an "audience-first" mindset with the ability to understand the role of and provide counsel at the intersection of earned media, influencer and owned social media strategies.
• Collaborate with strategy + creative on idea conception and higher-level tactical plans.
• Design activation choreography for cross channel assignments.
• Identify how brands can show up authentically in-culture and where our audience is consuming news, content and how they are engaging with brands.
• Serve as an internal and client thought leader on the trends impacting the state of earned and the role of social + influencer in the modern media landscape
• Provide proactive and reactive counsel on platform updates and channel best practices.
• Lead the day to day, overseeing and executing upon influencer + social projects tapping earned media specialists as needed.
• Partner with strategy to shape measurement and results reporting of integrated campaigns.
• Responsible for partnership with CX to identify and act upon new growth opportunities based on insights into the company, client, and industry.
• Train and develop colleagues across the agency on integrated media planning.

QUALIFICTIONS.

• 7+ years of experience, preferably with some agency experience.
• Consumer media communications expertise (food & bev and/or consumer health a plus)
• Experience working with integrated teams and working on integrated campaigns.
• Some experience with issues/crisis management.

ADDITIONAL INFORMATION.

Current Global recognizes that your health and wellbeing are a priority. We offer a full suite of benefits including medical; dental; vision; 401k (with employer match); tuition reimbursement; $60 monthly reimbursement to be used towards nourishing your health; flexible time off policy; flexible holiday schedules; short-term disability; paid employee family leave; family building benefit.

Current Global is proud to be an Equal Opportunity/Affirmative Action employer. We recruit qualified applications without regard to age, race, color, religion, ethnic or national origin, protected veteran status, physical or mental disability, gender or gender identity, sexual orientation, marital status, or citizenship status.

California residents who are past or current applicants, see our California Consumer Privacy Act Notice.

We make our careers website accessible to all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@cmgrp.com. This email address is not for general employment inquiries or vendors. Rather, it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays - Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

NYC Salary range: $100,000 - $130,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

Location: Grand Central, NY, US

Posted Date: 11/25/2024