Public Relations Account Manager - Freelance

Karla Otto is a renowned public relations and communications agency with offices across 14 locations in the UK, EMEA, US and Asia. Established in 1982 by Karla Otto herself, the agency has since grown to become a global leader in luxury brand PR and events.

With offices in major fashion capitals such as Milan, London, New York, and Los Angeles, Karla Otto represents some of the most prestigious fashion, beauty, and lifestyle brands in the industry.

In 2017, Karla Otto and K2 merged to form The Independents, a global group of agencies for industry leaders across luxury and lifestyle. Currently this group comprises of Bureau Betak & Bureau Future, Bureau Beatrice, Karla Otto, K2, The Qode, Lefty, Prodject and CTZAR, Atelier LUM, INCA Productions, Atelier Athem, Kennedy, Sunshine and Kitten Production

Our network of expert strategists, designers, planners and publicists work tirelessly to deliver exceptional results and establish long-term partnerships with our clients. We are passionate about the world of fashion, beauty, and luxury, with everyone bringing their unique expertise and insights to the table. We are driven by a shared commitment to excellence and a deep understanding of the ever-evolving industry landscape.

To help support our future growth as an agency, we are looking for an Account Manager to join our team based in our London Office.

Key Responsibilities

• Day to day client management including direct client contact, demonstrating maturity, professionalism and client awareness, leading on client calls and meetings
• Provide direct line-management, mentoring and sign off for work generated by our Account Assistants/Coordinators including running an efficient sample trafficking process; setting expectations, providing reports and analysis, ensuring attendance at inventory meetings and escalating challenges to service and potential solutions to their senior team
• Forge links with global offices and other divisions that support client uptake of other services and the use of other Karla Otto offices – think globally and horizontally to improve results for the brand and clients
• Build relationships with counterparts at relevant media outlets to gain coverage and utilise relationships to effectively secure results
• Work with Directors to monitor brand advertising partners and identify where brand targets are not being achieved, identify solutions and deliver results
• Take ownership for an agreed element of client strategy and contribute towards the wider overall plan demonstrating industry knowledge and creative thinking
• Support client pitches with confidence, market insight and a strong representation of the Karla Otto brand
• Identify opportunities to integrate other Karla Otto services into existing client scope of work and coordinate with the senior team to pitch add-ons appropriately
• Identifies opportunities to build digital services into client interactions, seeks support from specialist experts and confidently pitches ideas to clients
• Raises digital awareness and opportunities to the wider team by identifying trends and developments that could be included in future client pitches
• Keeps up to date with developments in the influencer sphere and identifies opportunities to suggest suitable influencers for KO clients
• Utilise data and analytics tools (e.g. Google analytics) to monitor the return on investment digital initiatives are providing and make suggestions to improves results were required
• Takes an active interest in trends on social media and is able to talk about these with clients i.e. changes to Instagram i.e. the arrival of Stories

Key Attributes

• Proven previous experience in a PR/Communications role
• Overseeing the monitoring and sharing of coverage across print, online and social media
• Enthusiasm and motivation to attend industry events
• Strong top-tier relationships with press and industry peers and developed stakeholder
• Considerate of wider business environment and activities
• Strong communication skills (both written and oral), research, and organisation skills
• Ability to work under pressure to meet deadlines and prioritise in a fast paced environment
• Confidence to make suggestions, bring ideas to the wider team that focuses on client experience and work alone or as part of a team
• High level of attention to detail and the ability to present and interpret quantitative and qualitative data
• Positive attitude to challenging situations and a willingness to go above and beyond in the call of duty in order to complete a project accurately and on time
• Proven negotiation and influencing skills
• Must be efficient in Outlook, Excel and PowerPoint

At Karla Otto, we are always looking for personalities with positive charisma who are enthusiastic, self-motivated, and have a keen sense of aesthetics.

Karla Otto embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. Karla Otto provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression.

We aspire to have a diverse and inclusive workplace and strongly encourage qualified applicants from a wide range of backgrounds to apply and join our team!