Content Marketing Officer

Content Marketing Officer

The Content Marketing Officer is responsible for creating and managing content that supports the College's marketing and communication strategies. This includes developing engaging, informative, and compelling content across digital, social media, and print platforms to increase brand awareness, student engagement, and course enrolments. The role requires a blend of creativity and strategic thinking to deliver content that engages with Morley’s target audiences and drives business outcomes. 

About you: 

Creative and strategic: You’re passionate about creating content that meets the needs of your audience while also supporting key business goals. You have a knack for repurposing content across different platforms – whether it’s websites, social media, or marketing materials – making sure it engages with the right people and drives results. 

Collaborative and adaptable: You’re skilled at taking content from our tutors and shaping it into compelling pieces that align with our business objectives. Whether you’re creating for our website, social media, or print materials (like a course prospectus), you know how to adapt the message to attract high-quality student applications. 

SEO-savvy and audience-focused: You have a strong understanding of SEO fundamentals and how to create content that ranks well. You’re also interested in how content fits into the broader customer journey and are comfortable collaborating with the digital team to optimise web content, boost SEO performance, and improve website conversions. 

The Content Marketing Officer will collaborate closely with the CMEO team (marketing, digital, comms, events and Gallery and Radio teams) and curriculum teams across the college.

You will work daily with colleagues and teams to create and curate content opportunities while also providing support to senior leaders such as the Chief Marketing and Engagement Officer (CMEO), Head of Sales and Marketing, and Head of Communications and Engagement. 

You’ll also engage with our three Centre Principals (Waterloo, Chelsea and North Kensington), as well as Heads of School and Programme Area Managers at each of our centres, to ensure content aligns with the needs of our various teams. 

Additionally, you’ll interact with colleagues in areas such as Morley Gallery, Morley Radio, and Student Services, as well as external partners including media companies, designers, videographers, and photographers with whom Morley has established strong working relationships.