Social Media and Content Manager

In House of Worktops, we are in need of a self-motivated, proactive and driven Social + Content Manager. As a growing company, we’re passionate about building something special over the next five years—and we need the right talent to help us achieve that.

Platforms You’ll Work On:

• Instagram
• TikTok
• YouTube (in the future)

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Within this job description you will find:

1. What problem are we trying to solve with this role
2. Your Responsibilities
3. Timeline of success
4. Career Progression Opportunities
5. Company Values & Mission
6. Qualifications
7. Frequently asked questions about the role

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I. What is the problem we are trying to solve:

In our industry of Kitchen Worktops, the product has always been perceived as a commodity - whatever you can buy from company "X", you can buy from "Y". Therefore, no company in our sector has ever busied themselves truly understanding the customer and providing value, education and support.

In the last six months, we’ve started producing weekly educational and entertaining content, including posts for Meta Ads. Now, we aim to scale both the quality and volume of our content to expand our reach and impact.

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II. Your Responsibilities for this role

1. Social Media Strategy Development

2. Content Production Planning

3. Content Creation

4. Content Editing

Note: External support is available

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III. Timeline of Success:

Month 1-3: Onboarding

• Learn our brand values, product portfolio, customer profiles and angles.
• Audit and understand our existing social media strategy
• Get up to speed with posting on a weekly basis on Instagram, Facebook and TikTok

Month 4-6: Building Momentum

• Formalize a mix of weekly content (e.g., educational posts, customer stories, and ads).
• Get basic training on Meta Ads, our customer profile and the different angles we can develop and target.

Month 6-12: Driving Growth and Becoming a Leader

• Build a strong structure for Organic Social + Paid Meta Ads.
• Get a good understanding of what works well on Paid Meta Ads

(Support and training is available from co-founder)

• Start working on building a team around yourself. What are our bottlenecks and what do we need to increase our output and quality.

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IV. Career Progression Opportunities:

1: Paid Meta Ads:

• Once the structure for Organic Social is created, this role will naturally expand into Paid Meta Ads, as there is a huge overlap between the Content Creation Process. You will receive extensive training and support throughout this process to ensure success.

2: Team Building, Management & Leadership:

• As we keep growing our reach and start becoming more efficient, we will encounter bottlenecks that are preventing us from scaling further. At moment in time (6-12 months into the role) we need to reinforce our team and add the right people to maintain our growth. It will be your responsibility to identify the positions where we need support and manage your team.

3: Multi-Platform Ownership:

• Take responsibility for all marketing channels, including Google, Bing, and Pinterest.

We give you the freedom to test, learn and build your own strategy.

As a valuable team member, you will lead the charge in the pursuit for growth of reach, so you will have the complete freedom to come up with fresh and creative concepts we can test and try. Two of our core values are authenticity and self-accountability and we will give you the chance to make decisions and trial new things that are aligned with our company vision and goals.

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V. Core Company Values:

1. Benevolence
2. Family Values
3. Authenticity
4. Hard Work
5. Self-accountability

Company Mission:

Our mission is to be a breath of fresh air for all people on their home renovation adventure. We are committed to keeping our promises and overdelivering on product and support.

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VI. Qualifications:

• Growth oriented mindset
• Proven experience within a social media role
• Excellent knowledge of social media best practices.
• Experience in content creation and editing tool.
• Creative minded with an ability to conceive interesting ideas for new content.

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VII. Frequently Asked Questions:

Is this role hybrid or in-office role?

• This is a hybrid role with 5 working days. Due to the nature of the role, we would need you to be in the office 3-4 days a week. Our office is based in London Colney, AL2 1QL, 104 High Street.

How will I create content?

• You’ll collaborate with the entire team, including co-founders, and have access to diverse shooting locations.

What platforms will I focus on?

• Instagram, Facebook, and TikTok, with expansion into YouTube and other platforms over time.

Will I have support?

• Yes, you’ll have access to our team and external resources for graphic design and editing.

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APPLY NOW!

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Thank you,

Mert Yashar

House of Worktops