Head of Digital

Coeliac UK currently has an exciting opportunity for a Head of Digital, tojoin our team hybrid working, including on site at Coeliac UK Head Office, High Wycombe. You will join us on a full timebasis. In return you will receive a competitive salary.

Coeliac UK represents over 60,000 members providing information and support to those affected by coeliac disease or following a gluten free diet. We also campaign on behalf of all those living with coeliac disease and undertake research into the causes of the disease.

The Head of Digital role:

The Head of Digital is responsible for the development and oversight of Coeliac UK's digital channels and underpinning systems. This is a combination of a strategic, technical and management role including responsibility for web, email and app in the main plus input into CRM and social media. The overall aim is to deliver a best practice digital experience for internal and external stakeholders that will support Coeliac UK's strategy.

Key responsibilities of the Head of Digital:

• Working with the Director of Marketing & Digital to develop and lead the digital solutions across the organisation and deliver the existing road map including:
  - Completing the creation of a new website that is currently part way through being built (WordPress) and manage both internal and external stakeholders and suppliers
  - Developing, enhancing and streamlining the user experience, both for external users (eg. donors, members, health care professionals) and internal users (eg. management of workflows, CRM) spanning across the key areas of website, app, email and CRM
  - Devising a strategy for the future development of our Live Well Gluten Free app and see through the implementation with internal and external stakeholders and suppliers

• Maintaining and developing existing website until the new website is launched July 2025
• Providing best practice guidance to the organisation on digital execution, including user experience, SEO and content optimisation plus digital strategy for emails and other comms
• Providing regular and exceptional reporting on the key metrics for the digital channels, including a weekly dashboard
• Directly project managing key digital developments including testing and quality control
• Managing third party service providers ensuring value for money and compliance to SLAs
• Responding to, and troubleshoot, all digital systems issues managing supplier ticketing systems
• Monitoring website security and take responsibility for actions required for any digital security breaches
• Conducting content audits to eliminate redundant and/or duplicate information

Knowledge, Skills and Experience required for the Head of Digital:

• Experience of department or large project management, including people and budget management
• Minimum seven years' experience in a similar role
• Minimum two years' experience of CRM/database management
• Expert in content management systems and have extensive experience in developing user journeys, optimising user experience and delivering multi variate testing
• Good knowledge and understanding of W3C Web standards and accessibility
• Excellent general IT skills, with use of MS project, and MS Visio desirable
• Use of collaborative working portals eg monday.com; Microsoft Teams etc
• HTML/CSS and Workbooks knowledge is advantageous but not essential
• A great understanding of SEO and the impact of actions on search visibility

If you would like to be considered as our Head of Digital, please apply now with your CV and cover letter. For your application to be considered, please combine your covering letter and CV into a single document for uploading purposes. We'd love to hear from you!

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