Head of Digital Marketing - Knightsbridge, London

Head of Digital Marketing - Knightsbridge, London

About Jumeirah & The Hotel

For more than two decades, Jumeirah Group, a member of Dubai Holding, has been making a distinct mark on the global hospitality market with its unwavering Stay Different™ brand promise. Its award-winning destinations, including the iconic Burj Al Arab Jumeirah, position service beyond expectations, signature dining experiences and artful surroundings at the heart of every guest experience.

Today, Jumeirah operates a world-class portfolio of 26 properties across the Middle East, Europe and Asia, and employs over 9,000 colleagues, representing over 120 nationalities. As Jumeirah continues to expand its global portfolio and scale up its operations to the next level of growth, we remain fully committed to developing and empowering our colleagues to excel in world-class environments. Jumeirah is committed to embedding equality, diversity and inclusion in all its practices, embracing a culture that celebrates diversity.

Situated in the heart of Knightsbridge, one of London’s most exclusive neighbourhoods, Jumeirah Carlton Tower is the quintessential address in SW1 where heritage meets contemporary luxury.

Featuring 186 beautifully appointed guest rooms, 87 of which have the fantastic benefit of a balcony, a rarity for the capital, enabling guests to take full advantage of the stunning views across London. The property also boasts the city’s largest naturally lit swimming pool, situated at the impressive rooftop health club and spa, The Peak, access to the private Cadogan Gardens and destination restaurant La Maison Ani.

You must be resident in the UK and eligible for work here.

We are not looking to sponsor anyone for this role.

About The Job

An opportunity has arisen for a Head of Digital Marketing to join the Jumeirah Carlton Tower. The main duties and responsibilities of this role are:

• Working closely and manage the digital agency to deliver digital marketing initiatives and Jumeirah.com performance


• Meet Jumeirah.com revenue targets and ensuring its content it is up to date.


• Oversee SEO/SEM strategies, lead and executive digital tactical campaigns in channels such as paid social media, display marketing, etc.


• Work closely with the revenue team and/or the loyalty team to develop offers and initiatives that lead to revenue generation.


• Optimize, manage, and track online hotel listings (Google My Business, TripAdvisor, etc) and drive -together with revenue – TPI’s initiatives (Booking.com – Expedia – Agoda)


• Responsible of e-mail marketing at hotel level. Develop and execute an e-mail marketing calendar.


• Act as a liaison between Corporate office and hotel colleagues to achieve regional digital marketing goals.


• Stay up to date on digital marketing trends, analyse competitor activity, and provide insights through detailed reporting.


• Drive auxiliary revenue through online gift vouchers and third party sites such us SpaBreaks.com and Afternoontea.co.uk


• In charge of organic social media – strategy and implementation- in line with brand guidelines


• Responsible of developing brand content (photography and videography) in line with the latest Jumeirah brand guidelines.


• Collaborate with wider Marketing and PR team to develop integrated marketing campaigns.

About You

The ideal candidate for this position will have the following experience and qualifications:

• Solid understanding of digital marketing best practices.


• Strong affiliation with media strategy, planning and campaign management.


• Good understanding of core hotel operations.


• Strong communication and writing skills.


• Creative and commercial drive


• Strong problem solving and analytical thinking skills

About The Benefits

• 33 Holidays inclusive of Bank Holidays


• Extra Holiday for significant birthday (21, 30, 40, etc.)


• Private Medical Insurance


• Life Insurance


• Nest Pension


• Jumeirah Perks Website Access – Discounts


• F&B and Spa Treatment Discounts


• One and a half times pay for work during bank holidays


• Dry Cleaning of uniform or Business attire


• Meals on Duty


• Employee Assistance Program


• Wellness Benefits – Chiropodist, Flu Jabs, and more!


• Taxi Service After Hours


• Social Events & Recognition Programmes


• Ongoing Training & Development

If this sounds like a job for you - apply now or miss out!