Marketing Executive

Job Title: Marketing Executive PPC Specialist

Location:Leeds (Hybrid)

About Our Client:

Our client is a thriving marketing agency based in Leeds,specialising in delivering innovative and data-driven strategies that driveresults. With a portfolio of diverse clients across various industries, theyare passionate about creativity, collaboration, and achieving measurablesuccess. They are now looking for a talented Marketing Executive with a focuson PPC to join their dynamic team.

The Role:

As a Marketing Executive specialising in PPC, youll manageand optimise paid advertising campaigns across platforms like Google Ads andsocial media. Your goal will be to deliver outstanding results for clients,improving visibility, engagement, and ROI.

Key Responsibilities:

• Plan, execute, and manage PPC campaigns across Google Ads, Bing Ads, and paid social channels (e.g., Facebook, Instagram, LinkedIn).
• Conduct keyword research, audience segmentation, and competitor analysis to inform strategy.
• Develop compelling ad copy and optimise landing pages to enhance campaign performance.
• Monitor and analyse campaign performance metrics, delivering actionable insights and client reports.
• Continuously refine campaigns to improve CTRs, quality scores, and conversion rates.
• Stay updated on the latest trends, tools, and algorithms in PPC and paid media.
• Collaborate with internal teams to align campaigns with broader marketing strategies.

What Theyre Looking For:

• Proven experience in managing PPC campaigns, preferably within an agency environment.
• Strong knowledge of Google Ads, Google Analytics, and paid social platforms.
• Analytical mindset with the ability to interpret performance data and make informed decisions.
• Excellent written and verbal communication skills for crafting ad content and client updates.
• Proactive, detail-oriented, and capable of managing multiple projects simultaneously.
• Google Ads certifications or similar qualifications are a plus.

Why Join Them?

• Competitive salary of £30,000 per annum.
• Hybrid working model, allowing flexibility between home and office.
• A collaborative and supportive team environment in a creative marketing agency.
• Opportunities for professional development and career progression.
• Regular team events and a focus on fostering a positive work culture

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