Marketing Manager

Key Roles and Responsibilities

As a Marketing Manager with Think, you will take on accountability for the following areas:

Branding:

• Maintaining and promoting the company's brand and identity.
• Ensuring consistency of messaging with the company brand and ethos.
• Ensuring the Think brand is well positioned, recognized and respected in their marketplace.

Sales and marketing:

• Own, develop and implement a marketing strategy which – as a minimum – includes relationship management and direct marketing.
• Support the company directors in delivering agreed activities.
• Maintain and update customer databases.
• Research and report on industry trends, media and competitor analysis.
• Undertake other administrative tasks relating to sales and marketing as required from time to time.

Events:

• Identify and manage trade shows and exhibitions.
• Attend and assist with industry events - both in the UK and abroad.
• Work with suppliers and trade show organisers to ensure the smooth running of any Think participation.
• Identify opportunities for client events such as company seminars, client hospitality events etc and organising the same, including keeping abreast of potential locations and proposed attendance.

Content:

• Owning and maintaining - and ensuring adherence to - company guidelines such as templates, style guide and tone of voice.
• Autonomously develop high quality marketing collateral, brochures, branded literature etc according to company guidelines for use both in print and online.
• Updating and maintaining content on the company website.
• Writing and promoting high quality content for online dissemination.
• Maintaining the company LinkedIn page and any other appropriate channels.
• Developing and maintaining the company's set of case study information for use in bids, marketing and capability demonstration.
• Coordinating content development from technical staff in the form of blogs, case studies and white papers.

Essential attributes and experience

• A background in B2B marketing is essential, with a strong preference for experience in marketing professional services.
• A broad range of generalist skills, rather than a narrow focus on any one aspect.
• Digtial marketing skills (social media, SEO, google analytics etc) are not a key aspect of our ongoing marketing strategy.
• Experience in relationship marketing a key advantage.
• Ability to autonomously identify, set, direct and plan marketing activity in line with company growth objectives.
• Ability to proactively plan ahead to ensure marketing activities are timely and not reactive.
• Ability to take a strategic view, using initiative to identify marketing needs.
• Ability to motivate technical/consulting staff to regularly contribute to marketing activities.
• Ability to coordinate input from a range of staff across all levels of the company and prioritise accordingly.
• Ability to produce high quality written content in all appropriate formats and media.

Key Details

• Hours: Part time, 0.6FTE with flexible hours
• Location: Office based, Bournemouth
• Salary: £35,000-£40,000 FTE, pro rated
• Job Type: Permanent staff (we will not be considering agency workers or contract staff for this post)