Marketing Manager

Swisslog a leading logistics automation provider with 3000 employees globally are seeking a dynamic Marketing Manager in the UK based out of our Redditch head office with hybrid working available.

How you’ll make an impact

At Swisslog, we’re proud of the solutions and services we provide to customers across the globe. This role requires both a strategic mindset and practical expertise to really make a difference.

As the Marketing Manager for UK, you will play a critical role in driving our company's growth and expanding our customer base throughout this important market. Your strategic marketing expertise will be instrumental in developing and implementing effective marketing campaigns that generate leads, increase brand awareness, and drive sales growth.

You will have the opportunity to build strong relationships with external partners and collaborate closely with cross-functional teams to ensure the successful execution of marketing initiatives. You will have the opportunity to make a significant impact on our company's success, and we look forward to the innovative ideas and strategies you will bring to the role!

What you’ll do

• Adjust the global/regional marketing plan to formulate local marketing strategy and approaches for respective markets
• Sparring partner for the global marketing team and local management team to discuss strategic direction
• Manage the marketing budget for UK and ensure optimal allocation of resources to achieve business objectives
• Implement and actively contribute to global marketing campaigns, including Account Based Marketing (ABM), locally adapted and implemented across UK; including email marketing, digital advertising, social media, and events to generate leads and increase brand awareness
• Collaborate with external partners to develop promotional activities that align with business objectives
• Analyse data and metrics to evaluate the effectiveness of marketing campaigns and provide insights to improve future campaigns
• Work closely with the sales team to ensure marketing efforts are aligned with sales goals and objectives
• Collaborate with marketing colleagues across the globe to ensure successful execution of marketing initiatives

How does this translate into day-to-day tasks

• Organize Swisslog external events and trade shows, following corporate design guidelines
• Write and execute the media & PR plan
• Maintain and develop content of online media (website) and social media platforms
• Coordination and circulation of external marketing emails, nurture tracks and journeys via marketing automation and monitor the performance of different campaigns
• Manage the production of reference marketing assets (movies, case studies, etc.), building strong relationships with customers
• Perform and drive lead generation activities, share with the team and implement learnings to the next campaign
• Support the Business Intelligence team with market data, continuously perform competitors’ analysis through further understanding of their websites and other channels; coordinate market intelligence with local sales team
• Function as Salesforce super user; ensure accurate data is maintained on the CRM system, provide management with correct data when required
• Success tracking and regular reporting of all marketing activities

What success looks like

• Coordinated, well-produced campaigns that elevate our brand across UK, through close collaboration with Swisslog’s Global marketing team
• Positive trend in Marketing Qualified Leads (MQLs) promoting a strong lead pipeline in UK

What you’ll bring with you

• 5+ years of experience in B2B marketing ideally in a software / technology field
• A passion for robotics and automation
• Understanding of CRM systems
• Strong teamwork ethic
• Ability to influence and implement global marketing strategies
• Strong organizational and project management skills, with the ability to prioritize and manage multiple projects simultaneously
• Analytical mindset to measure the effectiveness of marketing campaigns and optimize future campaigns to determine the highest ROI
• Outstanding communication skills
• Demonstrated initiative and ability to work autonomously
• Attention to detail, follow-up, and accountability
• Be process-driven and willing to take ownership
• Ability to travel as part of the role

What you’ll get from us

• Swisslog is part of a global organization that strives to provide opportunities, a healthy work-life balance and a wide range of social activities. Just some of the benefits our teams enjoy including:
• A great working environment
• Working with advanced technologies
• Encourages new ideas & innovations
• Empowerment & project ownership
• Multi-cultural workplace that promotes diversity
• Future-oriented projects with leading brands
• Hands on training & skills development
• Domestic and international career opportunities.

Start making a difference today!