Marketing Executive

Job Title: Marketing Executive

Location: Leeds, West Yorkshire

Salary: £25,000 - £30,000 per annum (depending on experience)

Job Type: Full-time, Permanent

About the Company:

Our client is a fast-growing and innovative company based in Leeds, delivering cutting-edge solutions and services to a wide range of industries. As part of their ongoing expansion, they are now looking for a proactive and results-driven Marketing Executive to join their team and play a key role in their marketing efforts. If you're looking for a dynamic, hands-on role within a supportive and forward-thinking company, this is the opportunity for you!

Job Overview:

The Marketing Executive will support the execution of a wide range of marketing initiatives, from digital campaigns to content creation and brand development. The role is ideal for someone with a solid understanding of modern marketing techniques who enjoys managing multiple projects and driving growth through innovative strategies.

Key Responsibilities:

• Campaign Execution & Management: Implement marketing campaigns across a variety of channels, including social media, email marketing, digital ads (PPC/SEO), and more. Ensure campaigns are aligned with overall marketing strategy and business goals.
• Content Creation & Copywriting: Write compelling, high-quality content for blogs, social media, website pages, and email newsletters. Ensure all content is on-brand, engaging, and optimised for SEO.
• Social Media Management: Manage social media accounts (LinkedIn, Facebook, Twitter, Instagram), developing creative content and engaging with the audience. Monitor social media trends to enhance brand visibility and engagement.
• Performance Reporting & Analysis: Track and measure the performance of campaigns using Google Analytics, social media insights, and other marketing tools. Provide monthly reports and actionable insights to improve future campaigns.
• Email Marketing: Create, schedule, and monitor email campaigns, focusing on customer segmentation, lead nurturing, and conversion optimisation.
• Event Marketing & Promotion: Support the planning and execution of industry events, webinars, and trade shows, working closely with the team to promote these events and drive engagement.
• Market Research: Conduct research to identify industry trends, customer needs, and competitor activity, using findings to inform and improve marketing strategies.
• Brand Development: Contribute to the development and maintenance of the company’s brand identity, ensuring consistency across all marketing materials and channels.

Skills & Qualifications:

• Experience: A minimum of 1-2 years of experience in a marketing role (B2B or B2C). Previous experience in a similar marketing executive role is highly desirable.
• Education: A degree in Marketing, Communications, Business, or a related field is preferred but not essential.
• Digital Marketing Proficiency: Knowledge of digital marketing tools and platforms such as Google Analytics, SEO, PPC, email marketing software (e.g., Mailchimp, HubSpot), and social media management tools.
• Content Creation: Strong copywriting skills with the ability to create engaging and informative content for different platforms and audiences.
• Social Media Expertise: Hands-on experience managing social media channels, creating posts, and growing an online presence.
• Analytical Skills: Strong ability to track and analyse marketing performance metrics (e.g., website traffic, social media engagement, conversions) and use this data to optimise future campaigns.
• Project Management: Excellent organisational and time-management skills. Ability to juggle multiple tasks and meet deadlines in a fast-paced environment.
• Creative Thinking: An eye for detail and a passion for creative, out-of-the-box marketing strategies.

Desirable Skills:

• Experience with design software such as Canva or Adobe Creative Suite.
• Familiarity with website management platforms (e.g., WordPress).
• Experience in running or supporting events, webinars, or conferences.
• Knowledge of CRM systems or marketing automation tools.

What’s On Offer:

• Competitive salary (£25,000 - £30,000 depending on experience).
• Flexible working hours and the possibility of remote working.
• Clear opportunities for professional growth and career progression.
• A friendly and inclusive work environment.
• Access to ongoing training and development.
• Regular team events and social activities.
• Health and wellbeing benefits.