Digital Marketing Manager

SF Recruitment is currently supporting a start-up business based in Birmingham to recruit a Digital Marketing Manager in the run up to a product launch. You will work with the CEO and be a key part in helping shape this companies marketing strategy and efforts, and support in launching an innovative and revolutionary product into the US and wider markets.

Job Description: As the Digital Marketing Manager, you will be instrumental in shaping and executing the company's marketing strategy. Your role will cover a wide range of marketing activities, ensuring cohesive and effective campaigns across various platforms.

Key Responsibilities:

• Campaign Coordination: Plan and execute marketing campaigns across multiple channels, including social media, email, website, and traditional media.
• Agency Liaison: Collaborate with external agencies to manage paid advertising campaigns and other outsourced marketing activities.
• Email Marketing: Develop and implement email marketing campaigns, starting internally and potentially expanding through subcontracted agencies.
• Website Management: Oversee the company website, coordinating with developers as needed to ensure optimal performance and content.
• Branding: Create and implement internal branding strategies to enhance company identity and culture.
• Social Media Management: Manage social media platforms, engaging with the target audience to build a strong online presence.
• Public Relations: Support PR activities to enhance the company's public image and media relations.
• Content Creation: Coordinate the creation of content for various marketing channels, ensuring consistency and quality.
• Awards and Recognition: Identify and pursue relevant industry awards to enhance the company's reputation.
• Event Management: Organise and execute marketing events to promote the company and its products.
• Software Management: Utilise marketing-related software and tools such as HubSpot, Shopify, and CRM systems to streamline operations.

Requirements:

• Marketing Expertise: Strong understanding of digital marketing principles and best practices.
• Project Management: Excellent project management skills to coordinate multiple campaigns and initiatives simultaneously.
• Communication Skills: Effective communication skills to liaise with internal teams and external agencies.
• Analytical Skills: Ability to analyse marketing data and generate actionable insights.
• Technical Proficiency: Familiarity with marketing software and tools, including CRM systems, HubSpot, and Shopify.
• Adaptability: Ability to quickly learn and implement new technologies, such as AI, to improve marketing efficiency.

Additional Responsibilities:

• Team Leadership: Lead daily stand-ups and weekly strategy meetings to ensure alignment and progress.
• Stakeholder Management: Manage and communicate effectively with internal and external stakeholders.
• KPI Reporting: Provide daily and weekly reports on key performance indicators (KPIs) to track progress and identify areas for improvement.
• Strategic Alignment: Ensure all marketing activities align with business objectives and are on track.
• Executive Reporting: Report to the CEO and receive instructions from the COO as required.
• Strategy Implementation: Consolidate and implement strategies agreed upon by the executive and wider teams.